Sony Alpha 99 35mm Full Frame DSLR

Sony Alpha 99 35mm Full Frame DSLR is finally COMING!

Sony Alpha 99 35mm Full Frame DSLR
Sony Alpha 99 35mm Full Frame DSLR

12 September 2012, Singapore – The long awaited successor of Sony Alpha 900, a 35mm full frame DSLR, the new Alpha 99 is also the first Translucent Mirror camera from Sony to feature a full-frame 35mm Exmor CMOS sensor. The new Sony Alpha 99 full-frame Translucent Mirror camera will be available in Asia Pacific from early November 2012.

Key Features of Sony Alpha 99

  • Flagship camera with Translucent Mirror Technology and newly developed 24.3 effective megapixel full-frame Exmor CMOS sensor
  • Shoot a burst of full-resolution images at up to 6 frames per second or 10 fps in Tele-zoom high speed shooting mode
  • World’s first full-frame camera with Dual AF System with 19 sensors (including 11 cross sensors) + 102 AF point system (focal plane) and a new AF range control function to set the distance range recognised by the AF system
  • An advanced new AF-D continuous autofocus mode that is supremely effective with moving subjects, but only supported by the SAL2470Z, SAL2875, SAL50F14, SAL300F28G2, SAL70400G and SAL500F4G lenses with more lenses to be supported via future firmware updates
  • Very wide sensitivity range ISO 50-25600 (at expanded sensitivity setting) with extremely low noise
  • Advanced Full HD 50p progressive movie shooting with non-stop Continuous AF and pro-style audio features
  • A silent new multi-controller is easily accessible via a dial on the front of the camera body that allows smooth, silent adjustment of exposure compensation, ISO sensitivity and metering method, shutter speed, aperture and audio record levels during Full HD video capture
  • XGA OLED Tru-Finder with 100% frame coverage
  • Three-way tiltable 1229k-dot (VGA equivalent) XtraFine LCD with WhiteMagic technology to boost screen brightness in outdoor conditions
  • Enthusiast-class handling with tough, light magnesium alloy body, weather seals and revised Quick Navi Pro interface
  • Redesigned shutter block that’s tested to approximately 200,000 release cycles
  • Newly-developed Quick Navi Pro interface gives quick, intuitive one-handed access to shooting parameters
  • Operated via remote PC connection which allows function like switching between still/movie shooting, plus automatic transfer of still images from camera to PC for enhanced studio workflow

And that’s not all. To complement the new Sony Alpha 99 are lens and accessories built for the professionals.
  • New 300mm F2.8 G SSM II (SAL300F28G2) lens. Designed for demanding sports and wildlife applications, this bright super-telephoto offers a significantly uprated optical design and improved handling compared with its predecessor.
  • Planar T* 50mm F1.4 ZA SSM will be available in Spring 2013 for superb results with the camera’s 35mm full frame image sensor.
  • New VG-C99AM vertical grip can house and manage three batteries in total (including the camera’s own on-board battery). Resistant to dust and moisture, the grip is ideal for lengthy shooting sessions in the studio or outdoors.
  • HVL-F60M is a powerful flash (GN60, in metres at ISO 100) with built-in LED light that’s ideal for creative applications with stills or movie shooting.
  • The new XLR-K1M XLR Adaptor Kit meets the demanding audio needs of professional movie production
  • RMT-DSLR2 Remote Commander allows wireless shutter release for still images and start/stop control of video shooting, it’s also compatible with other A-mount and E-mount cameras that include a remote control receiver.

Specifications of Sony Alpha 99

Features Alpha 99
Camera type Interchangeable-lens digital camera
Lens compability Sony A-mount lenses, operation with Minolta/Konica Minolta lenses confirmed
Type 35mm full frame (35.8 x 23.9mm), “Exmor” CMOS sensor
Number of pixels (effective) Approx. 24.3 megapixels
Number of pixels (total) Approx. 24.7 megapixels
Image sensor aspect ratio 3:02
Color filter R, G, B primary color
Anti-Dust system Charge protection coating on low-pass filter and image sensor shift mechanism
Anti-Dust operation (auto) At power off
Recording format JPEG (DCF Ver. 2.0, Exif Ver. 2.3, MPF baseline compliant), RAW (Sony ARW 2.3 format), RAW & JPEG
Image size (pixels) [3:2] 35mm full frame L: 6000 x 4000 (24M), M: 3936 x 2624 (10M), S: 2640 x 1760 (4.6M)
APS-C L: 3936 x 2624 (10M), M: 2640 x 1760 (4.6M), S: 1728 x 1152 (2.0M)
Image size (pixels) [16:9] 35mm full frame L: 6000 x 3376 (20M), M: 3936 x 2216 (8.7M), S: 2640 x 1488 (3.9M)
APS-C L: 3936 x 2216 (8.7M), M: 2640 x 1488 (3.9M), S: 1728 x 976 (1.7M)
Image size (pixels) [Sweep Panorama] Wide: horizontal 12,416 x 1,856 (23M), vertical 5,536 x 2,160 (12M), Standard: horizontal 8,192 x 1,856 (15M), vertical 3,872 x 2,160 (8.4M)
Image size (pixels) [3D Sweep Panorama]
Image quality modes RAW
JPEG Extra fine
JPEG Standard
14bit RAW Yes
Picture Effect 11 types (15 variations): Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High Contrast Monochrome, Toy Camera, Soft High-key , Soft Focus, HDR Painting, Rich-tone Mono, Miniature
Creative Style Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia
(Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps))
Dynamic Range functions Off, Dynamic Range Optimizer (Auto/Level (1-5)), Auto High Dynamic Range (Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1.0 EV step))
Recording format AVCHD Ver. 2.0(Progressive)
Video compression AVCHD Ver. 2.0 compliant / MPEG-4 AVC (H.264)
Audio recording format Dolby Digital (AC-3) / MPEG-4 AAC-LC, 2ch
PAL/NTSC Selector Yes
AF Tracking Duration Yes
Auto Slow Shutter Yes
HDMI Info. Display Yes(on/off)
Noise reduction Long exposure NR: On/Off selectable, available for shutter speeds longer than 1 sec.
High ISO NR: Normal/Low/Off selectable
Multi Frame NR Auto/ISO 100 to 51200
Modes Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent
<Warm White / Cool White / Day White / Daylight> / Flash / Color Temperature <2500 to 9900K> & color filter <G7 to M7, A7 to B7> / Custom <3>
AWB micro adjustment Yes
Bracketing 3 frames, H/L selectable
Type TTL Phase-detection AF
Focus sensor Detector 1: CCD line sensors
Detector 2: Focal Plane Phase Detection sensors
Focus point  Detector 1: 19 points (11 points cross type)
Detector 2: 102 assist points
Sensitivity range Detector 1: -1 to 18 EV (at ISO 100 equivalent, with F2.8 lens attached)
Focus mode DMF (Direct manual focus), Manual focus selectable
AF mode  Single-shot AF (AF-S), Automatic AF (AF-A), Continuous AF (AF-C), Depth Map Assist Continuous AF (AF-D) selectable
Focus area Wide (auto,19 points)/Zone/Spot/Local selectable
Modes Multi-segment
Exposure modes AUTO (iAUTO, Superior Auto)
Programmed AE (P)
Aperture priority (A)
Shutter-speed priority (S)
Manual (M)
Scene Selection
Sweep Panorama
Tele-zoom Continuous Advance Priority AE
Movie (Programmed AE (P), Aperture priority (A) / Shutter-speed priority (S) / Manual (M) selectable in manual focus mode)
Scene Selection Portrait
Sports action
Night portrait
Night scene
Hand-held Twilight
Exposure compensation +/-5.0 EV (1/3EV, 1/2EV steps selectable)
Bracketing Bracket: Cont./Bracket: Single, With 1/3 EV, 1/2 EV, 2/3 EV, 2.0 EV, 3.0 EV increments, 3/5 frames (2.0 EV, 3.0 EV : only 3 frames) selectable
ISO sensitivity (Recommended Exposure Index) Still images: ISO 100-25600 equivalent (1/3 EV step), (ISO numbers up from ISO 50 can be set as expanded ISO range.),
AUTO (ISO 100-6400, selectable lower limit and upper limit)
Movies: ISO 100-6400 equivalent (1/3 EV step) / AUTO (ISO 100-3200 equivalent)


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  4. Hi,

    What continuous video recording time possible?

    A99 is the camera I have been waiting for. Please advise on PWP like ZA lenses, 5″ screen, remote control, Ziess filters, etc. Also prices and when available in Singapore.


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