Yahoo acquires Aviate. The contextual Android launcher offers the Aviate Beta app now for the first 25,000 people who download the app in the Google Play store with the code “YAHOO”. Yahoo plans to make this technology a central part of its Android based experiences this year and will continue to develop the product.
Aviate auto-categorises apps on the Android phone and intelligently gathers them into “spaces”. It evaluates you the way you use your Android device using signals such as WiFi, GPS, Accelerometer or Time and automatically surfaces information at the moment it is useful. It learns your digital habits and helps anticipate information and apps you need, somewhat similar to Google Now. Download Aviate Beta from Google Play here.
Also announced at CES 2014 in Las Vegas yesterday, Yahoo also launches Yahoo New Digest, Yahoo Food and Yahoo Tech, Yahoo Smart TV and a new Yahoo Advertising.
Yahoo News Digest for iPhone and iPod touch uses insights from Summly. Summly was acquired from 17 year-old Nick D’Aloisio for a reported US$33 million (according to a Business Insider report) by Yahoo. Simplifying how we get information, Yahoo News Digest delivers the most important news of the day, twice per day right to your mobile device. You will also get a summary of all the important, need-to-know news to help you stay on top of what is happening around the world. Download the app for iOS here.
Yahoo Food and Yahoo Tech digital magazines now offer bite-sized stories, engaging videos and stunning photos curated from Flickr and across the web. Designed for phones and tablets, they offer a fresh design for the computer screen as well laid out in photographic tiles representing the various stories.
Yahoo Smart TV is the next evolution of Yahoo’s Connected TV platform that is currently used in millions of households. Yahoo Smart TV offers an interactive view of highly personalised programme recommendations from TV, Video on Demand as well as Web services. It is available immediately for integration into televisions, media players and set-top devices.
New Yahoo Advertising now offers a new, unified suite of digital advertising products for premium and audience-focused display, native and search advertising through a new buying platform. There are three new products and platforms including Yahoo Audience Ads, Yahoo Ad Manager / Plus and Yahoo Ad Exchange.
Yahoo Audience Ads offers real time buying of audience specific target ads so that your right messages get to the right users across Yahoo and other high-quality sites. The new Yahoo Ad Manager and Yahoo Ad Manager Plus buying platform gives advertiser direct, hands-on access to Yahoo’s advertising products. Yahoo Ad Exchange is a new global ad marketplace that gives premium publishers more visibility and control over advertising on their sites. Tumblr Sponsored Posts is now powered by Yahoo Advertising. Tumblr is also introducing a cost per engagement pricing model so advertisers are charged for active engagements with their content.
