This Valentine’s season, The LEGO Group is rethinking flowers. Instead of buying a bouquet that fades in days, LEGO Botanicals invites couples, friends and solo builders to make one together.
Running throughout February, the LEGO Botanicals Bloom Bar pop-up brings hands-on building, photo moments and exclusive Valentine promotions to the heart of Singapore
LEGO Botanicals Bloom Bar
The centrepiece of the campaign is the LEGO Botanicals Bloom Bar at Raffles City, inspired by the relaxed charm of an outdoor craft fair.
Here, visitors can browse a curated range of LEGO Botanicals sets, build their own LEGO rose stalk, and take photos around the floral-themed installation. The experience is designed to be approachable, whether you are visiting as a couple, with friends, or flying solo.
- Dates: 2 to 15 February 2026
- Time: 11am to 9pm
- Venue: Raffles City, Level 1 External Quartzite (near Stamford Road drop-off)
- Entry: Free, selected activities while stocks last
Exclusive Bloom Bar rewards include:
- LEGO Field Flower with a minimum spend of S$69
- Botanicals Field Flower clear vase with a S$30 top-up on a S$99 spend
- 13–14 February only: Botanical Rose Vase with six rose stalks (pink and red) with a minimum spend of S$128 on LEGO Botanicals sets
Make-and-take LEGO rose experience
From Fridays to Sundays between 6 and 15 February, visitors can take part in a guided make-and-take session to build their own LEGO rose stalk.
Participants are seated in pairs or small groups, build side by side, and then move on to capture photos of their finished blooms, a quietly clever way to make Valentine’s conversations feel a little easier.
Highlights from the LEGO Botanicals Range
Unlike traditional bouquets, LEGO Botanicals sets are built to be displayed, rearranged and enjoyed long after Valentine’s Day. Each set is designed as a mindful build and a decorative piece, turning a familiar romantic gesture into something more personal and enduring.
The Bloom Bar showcases highlights from the LEGO Botanicals range, including:
- Bouquet of Roses (10328): 12 red roses in different stages of bloom with baby’s breath accents
- Bouquet of Pink Roses (10374): Soft pink roses with gradient detailing, designed for shared building
- Tulip Bouquet (11501): Five tulip varieties with adjustable stems
- Pretty Pink Flower Bouquet (10342): A mixed bouquet of 15 flower stems for custom arrangements
Beyond Raffles City, LEGO Botanicals will also appear across Singapore through smaller pop-ups and surprise moments.
Highlights include a photo truck installation near City Hall styled like a vintage flower truck, and appearances by the Bloom Squad, who will hand out roses and special vouchers at selected malls. With a qualifying purchase at LEGO Certified Stores, these roses can be exchanged for LEGO rose stalks .
LEGO Botanicals taps into a simple idea, flowers are familiar, but shared moments last longer. By turning Valentine’s gifting into something you build together, the Bloom Bar offers a playful, low-pressure alternative to the usual dinner-and-roses routine.