POP MART has launched its new CRYBABY Cry Me an Ocean Series on Shopee Singapore from 15 May 2026 at 10am. The launch comes with Shopee exclusive vouchers, gifts with purchase and weekly livestream sessions for collectors and fans.
The new collection reimagines CRYBABY characters as sea creatures across eight product formats, including figurines and plush pendants. POP MART says the collection builds on CRYBABY’s emotional storytelling and expressive design language.
CRYBABY has become one of POP MART’s strongest performing characters globally since debuting in 2017. In 2025, the character generated RMB 2.93 billion (approximately US$428 million) in revenue, recording 151.4% year-on-year growth.
Collectors shopping on Shopee can unlock the following launch offers while stocks last
| Voucher | Minimum Spend |
|---|---|
| S$3 off | S$50 |
| S$7 off | S$88 |
| Gift | Minimum Spend | Quantity |
|---|---|---|
| CRYBABY Bandana | S$69.90 | 1,500 |
| CRYBABY Eye Mask | S$89.90 | 1,000 |
| CRYBABY Picnic Mat | S$159.90 | 450 |
Collectors can also join POP MART’s Shopee brand membership programme for additional vouchers and points redemption benefits. New POP MART collections will drop every Friday at 10am, while Shopee livestreams featuring new releases and fan favourites take place every Thursday and Friday.