Jetstar Focuses on Kids to Usher the Year of the Horse

Posted by
Jetstar Asia - Art Takes Flight Boarding Pass competition - Janice Yap

Jetstar Asia – Art Takes Flight Boarding Pass competition – Janice Yap

Earlier this week, Jetstar unveiled its first collectable boarding pass from the Art Takes Flight competition to celebrate the Lunar New Year. The winning design was designed by 14-year old Janice Yap. More than 500 entries were received for this competition. Janice’s design represents family and bonding and her use of the orange colour also reflects the airline’s bold, modern and vibrant personality.

Janice’s boarding pass design will be issued to passengers departing Changi Airport from 31 January 2014 to 14 February 2014, winning herself a Jetstar travel voucher worth S$888.  The other designs are available on Jetstar Asia Facebook Page.

In another campaign, Jetstar asked children in Singapore what Lunar New Year means to them and came out with the above video. It is always endearing to see kids speak.

Leave a Reply

Your email address will not be published.

superadrianme.com Webutation
Google+