ANA Holdings has announced a major strategic shift ending its AirJapan operations in March 2026, as part of a broader restructuring of its multi-brand strategy aimed at strengthening profitability and streamlining resources.
The hybrid carrier connecting Japan to major Asian cities was launched in 2024. AirJapan was designed to capture inbound and outbound demand with competitively priced international routes from Tokyo Narita to Bangkok, Seoul and Singapore.
The global aviation landscape has shifted significantly, prompting ANA Holdings to consolidate. The group has also cited the prolonged Russia-Ukraine conflict, aircraft delivery delays, and Aircraft on Ground issues as factors contributing to the consolidation.
| Key Reason | Explanation |
|---|---|
| Resource optimisation | Ongoing aircraft delivery delays and the need to manage Boeing 787 Aircraft On Ground (AOG) issues led ANA Group to reallocate fleet and crew more efficiently under the core ANA brand. |
| Profitability focus | ANA aims to maximise Group profitability by consolidating international operations and focusing on higher-yield routes within the main ANA brand. |
| Operational efficiency | Combining AirJapan’s resources with ANA’s operations enables unified management of international flights, leveraging AirJapan’s strong operational standards. |
| Simplified brand strategy | From FY2026, ANA will operate under a dual-brand structure – ANA for full-service international and domestic flights, and Peach for low-cost regional services. |
The final AirJapan flights will take place on the following routes, with its aircraft and personnel absorbed into ANA’s mainline operations, effectively retiring the AirJapan brand.
| Route | Final Flight Number | Final Operation Date |
|---|---|---|
| Narita – Seoul | NQ121 / NQ122 | 28 March 2026 |
| Narita – Bangkok | NQ001 / NQ002 | 28–29 March 2026 |
| Narita – Singapore | NQ003 / NQ004 | 28–29 March 2026 |
The decision follows a strong financial first half for ANA Holdings, which reported record-high operating revenue of ¥1.19 trillion for the six months ending 30 September 2025, largely driven by surging international passenger demand and the integration of Nippon Cargo Airlines (NCA).
While AirJapan showed a 17.9% year-on-year revenue increase, the brand’s scale remained small compared to ANA and Peach. AirJapan recorded growth in both passenger traffic and revenue year-on-year by tapping into strong inbound demand to Japan and promoting outbound leisure travel. In August, it rolled out a “Last Summer Sale” across all its routes, followed by a September discount campaign for the Narita–Bangkok and Narita–Singapore flights. The airline also introduced a new option for passengers to purchase travel insurance directly through its website during the booking process.
The ANA brand has launched new routes, including Haneda-Stockholm, Milan and Istanbul, from the end of 2024 as it continues to focus on expanding profitability by capturing robust international demand. While Peach showed declining year-on-year revenue due to intense international route price competition, it also expanded its network, primarily on the Kansai-Asia routes, driven by strong leisure and inbound demand.
Peach introduced new routes in April linking Kansai and Gimpo, as well as Chubu and Gimpo, before increasing flight frequencies in August. To capture seasonal leisure demand, the airline also operated limited-time routes between Kansai and Memanbetsu and Kansai and Kushiro. In July, Peach opened a new training facility at Kansai International Airport to strengthen flight safety, service quality and staff development.
ANA Holdings’ management concluded that consolidating AirJapan’s operations would better support growth in the international premium and cargo segments, particularly with the expanded ANA and NCA networks.
The company has revised its full-year forecast upward to ¥2.48 trillion in revenue and ¥200 billion in operating profit – the second-highest in ANA’s history.
“By steadily capturing strong passenger demand, sales revenue reached a record high for the first half. Profit levels also exceeded our initial plan, due in part to the consolidation of Nippon Cargo Airlines. Based on these results, we have revised our full-year earnings forecast upward. Additionally, we aim for further upside, primarily in our airline business , as we plan to announce our next mid-term management strategy in the fourth quarter.”
Kimihiro Nakahori, Executive Vice President and Group Chief Financial Officer.
From 2026 onwards, the ANA Group’s two-brand structure will consist of
| ANA | Premium full-service carrier for domestic and international routes |
| Peach | Low-cost carrier focusing on leisure and short-haul Asian destinations |