Make the Most of Being Away is Hyatt Regency’s latest multi-million dollar marketing campaign. It is being extended across the Asia Pacific region representing a significant investment in China, Japan, US, UK and India with adaptations to be culturally relevant.
Essence of the global campaign has been modified to transcend regional borders. The focus is on helping guests stay connected and be re-energised through some in-hotel events. The campaign aims at encouraging guests to make new connections as well as stay connected with friends and family.
In Asia, 3D art installations have been set up at five locations to allow guests to participate and connect with family and friends. These locations include the Hyatt Regency in Tokyo, Suzhou, Shatin (Hong Kong), Danang and Perth.
The global marketing campaign is developed by advertising agency Pereira & O’Dell which is aimed at both consumer and meeting planners. The integrated Asian marketing campaign includes social, digital, out of home and print media, a surprise and delight programme, in-hotel activations and conference take-overs.
