Airline Update: Lufthansa Passenger Airlines in 2010

13 January 2011, Frankfurt (Press Release) – Deutsche Lufthansa AG today announced that it significantly improved its traffic performance in 2010 compared with the previous year, welcoming 90.2 million passengers on board their flights over the past twelve months. This represents an increase of 17.2 per cent over the previous year. Capacity was up by 12.1 per cent, revenue seat-kilometres grew by 14 per cent. The seat load factor rose accordingly by 1.4 percentage points. Passenger numbers increased in all traffic regions, whereby the steepest growth occurred in the Middle East and Africa region.

During the year, the Lufthansa Group transported around two million tonnes of freight and mail, an increase year-on-year of more than 18 per cent. The cargo load factor rose by 7.4 percentage points to 68 per cent. The number of flights was up by 13.1 per cent to a total of 1,014,692.

A total of 90.2 million passengers flew with the airlines in the Lufthansa Passenger Airline Group. Of the total, 58.9 million flew with Lufthansa Passenger Airlines. The passenger count at Lufthansa thus rose by 5.9 per cent compared to 2009 figures. Over the past year, capacity at Lufthansa was up by 3.1 per cent. Revenue seat-kilometres grew by 5.4 per cent. The seat load factor rose by 1.7 percentage points to 79.4 per cent. Passenger numbers increased in all traffic regions, whereby the steepest growth occurred in the Middle East and Africa region.

Swiss International Air Lines transported 14.2 million passengers in 2010, Austrian Airlines welcomed 10.9 million passengers on board its flights and 6.2 million passengers flew with bmi.

Lufthansa Cargo also turned in a strong performance: During the year, the company transported around 1.8 million tonnes of cargo and mail, an increase of 18.2 per cent on the year-earlier level. The cargo load factor climbed by 7.3 percentage points to 70.9 per cent.

Lufthansa Magazine on iPad

In December 2010, Lufthansa launched an iPad app so that the Lufthansa inflight magazine could be accessible anywhere and not just on board.    iPad users can also choose from an array of multimedia options, such as videos, photo galleries and animations as well as direct access to Lufthansa’s internet portals.    Each issue also comes with extra content, in addition to its usual coverage.

iPad users could access a film on Lufthansa’s new A380 flagship and a 360-degree interactive view of the cockpit which had a photo sequence of the evolution of the A380 and an exciting flight-simulator reportage.

Lufthansa has a total circulation of 750,000 copies monthly for its three magazines – Lufthansa Magazine, Lufthansa Exclusive and Lufthansa Woman’s World.

Lufthansa FlyNet service

Theres more to do on board now than playing with your plushies

Lufthansa operated the world’s first scheduled flight with broadband internet access on 15 January 2003.   Connexion by Boeing, Lufthansa’s then partner discontinued the service from May 2004 till late 2006.  By the end of 2006, 69 of Lufthansa’s long-range aircraft were equipped with FlyNet, making Lufthansa the largest internet-enabled long-haul fleet in the world, with about 30,000 users per month.

In December, Lufthansa introduced broadband internet access (FlyNet)on its long-haul routes, offering free surfing till the end of January 2011.  Together with Panasonic Avionics Corporation and Deutsche Telekom, Lufthansa was the first airline to offer broadband internet access on intercontinental routes.  It is initially provided on selected North Atlantic routes and will be available on nearly the entire Lufthansa intercontinental network by end 2011.

You can logon to the internet with any WLAN-enabled device any where in the aircraft.  After opening the internet browser, you are able to automatically access the exclusive, free Lufthansa FlyNet portal.  Here, you get updated news about economics, politics, sports and entertainment.  Via this same portal, you can access the internet service provided by Deutsche Telecom.

Service provider information detailing the various billing options is available on this portal as well, including payment via credit card, via integrated roaming partners or by redeeming Miles & More award miles. The price for one hour’s online access is 10.95 euros or 3,500 miles, while the 24-hour flat rate is 19.95 euros or 7,000 miles. Under the 24-hour flat rate agreement, passengers can access the Internet on all Lufthansa connecting flights equipped with a hotspot during the period of validity as well as after the flight in Lufthansa lounges.

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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.

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