Malaysia Aviation Group Partners Singapore Tourism Board to Push Singapore as a Tourism Destination

Malaysian Aviation Group (MAG) and Singapore Tourism Board (STB) have partnered to promote Singapore as a destination for travellers, building on the strong momentum of travel reopening in Singapore and Malaysia.

Malaysia Airlines and Firefly will promote Singapore as a destination for travellers with varied interests. The partnership also leverages Malaysia Airlines’ tour operating arm, MHholidays. Curated travel packages for single to group travel will be provided. This also includes flights, hotel stays, attractions and new experiences in Singapore. Both airlines current provide direct flights to Singapore from Kuala Lumpur, Penang, Kuching and Kota Kinabalu. Malaysia Airlines recently launched three-times weekly flights between Singapore and Kota Kinabalu.

In the pipeline are tourism recovery initiatives such as new business opportunities, joint marketing campaigns, branding, and promotional activities as well as engagements with in-market influencers and content partners to showcase Singapore as a destination.

Stakeholders such as event organisers from Singapore can also leverage this partnership to access Malaysia Airlines’ e-commerce platform, Journify, to cross-sell event and attraction tickets. This will allow them access to a wider pool of visitors who enjoy travelling to Singapore for lifestyle, entertainment, and sports events. 

 “We are pleased to collaborate with STB to support Singapore’s tourism recovery efforts and capitalise on new trends to entice more visitors to enjoy the many attractions Singapore offers. As a global airline with a significant presence in the Southeast Asia market, we believe we are well-positioned to drive demand to one of our key markets, Singapore, and lead the travel revival between the two countries through our expanded offerings and products, especially with direct flights from four points in Malaysia to Singapore. This collaboration comes naturally after a successful and seamless Vaccinated Travel Lane between Kuala Lumpur and Singapore during the pandemic in 2021, which was well received.“

Captain Izham Ismail, Group Chief Executive Officer of MAG