AirAsia Launches New Corporate Identity

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AirAsia New Branding

AirAsia New Branding

11 May 2012, Sepang – Low Cost Carrier AirAsia today unveiled its new corporate identity in line with its ’10 Awesome Years’ campaign.  AirAsia has rolled out a new television commercial featuring AirAsia Allstars, introduced weekend uniforms for flight attendants embodying AirAsia’s active involvement in sports and other ‘awesome’ stuff.   The counters and office will also have this new look incorporated as part of the branding exercise.


In December last year, AirAsia celebrated its tenth anniversary with a series of new initiatives.  Since the ’10 Awesome Years’ campaign launched, AirAsia had abolished counter check-in fees for international flights, reduced the baggage fees with up to 50% savings when purchased online as well as reduce meal prices with more discounts and variety.

“In AirAsia, we take branding very seriously. Low fares does not mean we have to be cheap. It’s about engaging our guests, delivering a service experience to make them feel good about the AirAsia brand. After 10 awesome years journey of revolutionising air travel with our low fares, incredible network and a unique “Allstars” culture we have built, we feel it’s time to give our brand a fresh and rejuvenated look and to continue to stay relevant with times. AirAsia’s branding has always embodied the spirit of being bold, innovative, dynamic and progressive in everything we do. We are excited to give our look, feel as well as our plane livery a little contemporary ‘facelift’. We have gone from a Malaysian brand to a regional brand and now after 10 years, AirAsia is a global name not just in the aviation industry but one that is internationally recognisable.” – Kathleen Tan, AirAsia Group Head of Commercial.





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