Burger King Steakhouse and Loaded Steakhouse Burger

Profound Service at the Media Launch

2 December 2010, Singapore – Made with 100% certified Australian premium Angus beef, Burger King introduces the BK Steakhouse and Loaded Steakhouse burger which are available till 12 January 2011.  So hurry, if you do not want to miss out on these rich, tasty and juicy burgers.

Eric Foo, General Manager of Burger King in Singapore tells us more about the new Steakhouse burgers.

Loaded Steakhouse Burger from Burger King
Loaded Steakhouse Burger

The New Loaded Steakhouse Burger, which is perfect for those who do not enjoy vegetables,  is built with:

  • 4″ Corn-dusted premium bakery bun (which I personally enjoy)
  • 4 Ounce of flame-grilled premium Angus beef patty
  • A.1. thick and hearty steak sauce
  • Crispy Onions
  • 2 slices of American Cheese
  • 4 1/2 slices of American Cheese
  • Loaded with creamy Mashed Potato Spread

The Loaded Steakhouse Burger costs S$6.95 ala carte of S$8.95 for the meal which comes with medium fries/onion rings and medium soft drink.

Burger King Steakhouse Burger - Singapore
Burger King Steakhouse Burger

The Steakhouse Burger is a version with greens and tomatoes, which is made of:

  • 4″ Corn-dusted premium bakery bun (which I personally enjoy)
  • 4 Ounce of flame-grilled premium Angus beef patty
  • A.1. thick and hearty steak sauce
  • Crispy Onions
  • 2 slices of American Cheese
  • Creamy Mayonnaise
  • 2 slices of Crunchy Lettuce and red ripe Tomatoes

The Steakhouse Burger costs S$5.95 ala carte of S$7.95 for the meal which comes with medium fries/onion rings and medium soft drink.

You are also empowered to enhance your profound experience by adding on ingredients:

  • 4 Ounce Extra premium Angus beef patty – S$3.00
  • Extra Crispy Onion – S$0.50
  • Extra A1 thick and hearty steak sauce – S$0.50
  • Loaded mashed potato spread – S$0.80

Also for a limited time during this festive season, try out BK’s new dessert creation Funnel Cake Sticks which is adapted from the Funnel Cake, a popular carnival food that is consumed in the United States at sporting events and festivals.

Burger King - Funnel Cake Sticks
Funnel Cake Sticks

Present at the Media Launch was also Sheikh Haikel (Rapper, Artiste, DJ, Host and an avid BK fan).  BK chose him as the ‘king’ because he is the perfect embodiment of their idea of fine dining … in “street style”.  Sheikh remixed his latest hit “Still Steady” from his latest rap album 10.10.10 (which is also the day and month he was born in) for BK entitled “BK Still Steady” as part of the promotion of the Steakhouse Burgers.  “BK Still Steady” is about the new Steakhouse Burger and the highlights of the key ingredients.  Sheikh also shares his profound experience he has had with Burger King and encourages listeners to simply indulge in the Steakhouse Burgers.

Shiekh Haikel (L) & Eric Foo – General Manager, Burger King Singapore (R)

The MP3 and Ringtones are available for download at www.facebook.com/BurgerKingSingapore.  Sheikh Haikel will be at BK ION Orchard on 7 December 2010 from 1 pm to autograph and give away the limited edition of “The Profound Album” and poster for the first 25 customers who purchase any Steakhouse Burger Meal while queuing on the special carpet.

If you are unable to make it to ION Orchard, 500 pieces of this limited edition CD will be given away when you purchase a BK Steakhouse Burger Meal from 7 December 2010 from 1 pm while stocks last at 9 locations:

  • BK Esplanade Xchange
  • BK Plaza Singapura
  • BK ION Orchard
  • BK Raffles City
  • BK Orchard Cineleisure
  • BK Novena Square
  • BK Toa Payoh
  • BK Tampines Mall
  • BK Jurong Point

Watch the video of Sheikh’s performance during the media launch.


You can sing along while watching the video. Here are the lyrics.

I can,
you can,
we can- with the king you can.

and you know this,
two steakhouse burgers you can’t miss,
angus beef patty it comes with a must try this i insist,
so please,
you gotta try both and this is why,
The steakhouse burgers come so nice,
Bite into it and you can’t deny and you will cry,
oh my my my,
have the steakhouse burgers and then,
go ahead go and tell a friend,
delicious to the very end,
with some onion rings,
so come down,
to a BURGER KING i like that sound,
don’t be shy everyone come around,
For the steakhouse burger profound,
BK still steady.

Life’s too short eradicate the unsure,
get the loaded steakhouse burger baby lose control,
there are some under the category of need to know,
well BURGER KING’s the best,
i let myself go, see me oh see me,
angus burger patty in one or two, three,
i got my burger so undoubtedly,
with BURGER KING’s a good time guaranteed,
indeed we proceed to give you what u need,
make that steakhouse burger order you will receive,
the very best burger man you gotta trust me,
its the BURGER KING steakhouse bom pi peace.

Steady steady bom pi pi,
Come to BK you will see,
The steakhouse burger for you and me,
It’s steady steady bom pi pi.

Chair of Profoundness in MRT Trains ‘reserved’ for the ‘enlightened’ ones who understand what all this profoundness is about.

As part of the marketing campaign for the Profound Dining Experience, Burger King innovates and connects with their customers in driving across the reinvented concept of a fine-dining experience through Special Carpets in selected BK restaurants,Special Tray Mats, Chair of Profoundness in MRT trains “reserved” for the enlightened ones who understand what is all this profoundness about.   Click here to view their Press Ad.


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