PHAR Partnerships Appointed as AirAsia’s Exclusive Media Sales Agency

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8 April 2011, Malaysia – International media and sponsorship agency PHAR Partnerships has been appointed by AirAsia to be their exclusive media and sponsorship sales agency.

AIRASIA AIRCRAFT

PHAR Partnerships will represent AirAsia to sell advertising space on its print, online and ambient media assets in this multi-year deal.   PHAR Partnerships will tailor targeted advertising packages and creative marketing opportunities with AirAsia for advertisers utilising the mobile applications, in-flight magazine Travel 3Sixty, database marketing, AirAsia’s new-to-market Destination Guide, AirAsia.com and www.mobile.airasia.com.

PHAR Partnerships was founded by CEO Marcus Wight and MD Nick Lockwood at the beginning of 2011, with offices in the UK, Singapore and Malaysia.  Within its first few months, PHAR Partnerships already work with AirAsia, the Tune Group, Eden, David Lloyd Leisure, Library of Birmingham and British Champion Series.

 

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