Ray-Ban Never Hide – #Campaign4change

Luxottica Group premium eyewear and owner of sunglasses brand Ray-Ban launches the brand’s new brand campaign.

Never Hide #Campaign4change is shot by photographer and videographer Cheryl Dunn. The series of eight creatives showcase the iconoclastic, Never Hide spirit of the Ray-Ban brand. The protagonists of these shots tell their first #Campaign4Change stories.

Inspirational individuals become pioneers, trailblazers and rule breakers in their everyday lives, ready for a change. Celebrate your individuality and stand apart from the crowd. Show what you really believe in.

Ray-Ban’s latest collection fuses the classic styles with a contemporary attitude for lovers of Ray-Ban yesterday, today and tomorrow.

In Singapore, Actor Tosh Zhang, Musician Shiggashay and DJ Tinc spearhead the #Campaign4Change.

You can also create your own campaign for change here. From 24 July till 17 August 2015, individual vocalists and two to five piece bands can participate in the Changemaker Music Contest. Showcase your music as Ray-Band Changemakers. Submit a video of no longer than four minutes of yourself singing or performing and upload to Youtube. More details will be available at http://www.ray-ban.com/singapore/time-to-campaign4change.

Two winning entries will be picked. The winners will get a mentorship session with Jack from Jack in The Box or Sara of 53A. The Changemakers will have a chance to perform “LIVE” alongside Jack in The Box on 10 September or 53A on 13 September at Timbre@The Arts House.

 

Put it into local context, it would #DontHideHor or #不要躲。