Advertising and Marketing

Burger King Serves Seattle’s Best Coffee

November 2010, Singapore – In October, the senior management of Burger King walked down Orchard Road to apologize for not introducing soft serve ice-cream sooner.  There was a free cone day for the public to taste the new offering at 9 BK outlets throughout Singapore and 1-for-1 deals for BK […]

Out of Home Advertising – Does it Capture your Attention?

August 2010, Singapore – Have you been dining out recently dining and seeing these tabletop advertising?  Kaplan has used these tables at Gelare Cafe to promote their latest campaign “How to develop your talent with the right degree?“. In Singapore, we spend most of our time outside our homes.  As […]