In celebration of the Year of the Wood Dragon in 2024, a plethora of captivating artworks by talented designers has emerged. Our yearly compilation of red packet designs highlights the diverse array of these auspicious envelopes that have graced our desks. Among them, the mythical dragon takes centre stage, adorned with intricate patterns and vibrant colours. While some of these exquisite red packets are exclusively reserved for business partners by various brands, they remain elusive to the general public. Have you spotted any favourites yet? Let us know in the comments.
Matchy Matchie Sets
Some brands go the extra mile by offering matching bags, pouches, or soft toys to create a delightful and cohesive set for the Lunar New Year. Small Luxury Hotels of the World launch their first-ever red packets for the lunar new year with its collaboration with Malaysian artist Beatrice Oh.
Mandarin Gallery has collaborated with Singapore-based visual artist Erika Tay (@Erikartoon) to dress up the mall and the limited-edition red packets and festive pouch. Shoppers at Mandarin Gallery have to spend S$388 to receive the limited edition festive pouch.
Swiss private bank EFG International unveils its 2024 red packet, drawing inspiration from the dragon—a symbol of strength, good fortune, and prosperity. The design intricately mirrors the dragon’s scales and mane, evoking a sense of regal splendour. As the red packet moves, the dragon’s profile suggests a majestic creature in flight, its wings spanning across the heavens, embodying power and grace.
Mythical Dragon Designs
For avid collectors, the thrill lies in amassing red packets featuring the animal of the current year. Behold, the majestic and oh-so-cool dragons!
Maybank Securities has utilised cutting-edge AI algorithms to create unique dragon designs that seamlessly fuse traditional dragon symbolism with the futuristic capabilities of artificial intelligence. These designs encompass eight distinct red packet variations, each imbued with its own character, colour scheme, and symbolic significance.
Schroders draws inspiration from the Wood Dragon, blending the dragon’s power with wood’s nurturing qualities. The tree trunk symbolises personal growth and wisdom, while pine trees and mountains represent strength and virtue. Their lens, resembling a gold coin, signifies abundance, embellished with elegant Wood Dragons symbolising good fortune.
MSIG’s red packets feature a stylised, illustrated dragon in two designs. Piece the front and back of the red packets together to create a captivating larger-scale image of the majestic dragon.
Get Creative & Fun
I’m all in for this red packet category—it always brings a grin to my face when I get my hands on a funky and quirky design. DBS & POSB take it up a notch by allowing you to create the iconic Dragon Playground in Singapore. How cool is that?
Kids Will Love
To leave a lasting impression on kids, you’ve got two options: either hand out a mega-loaded red packet overflowing with cash or opt for the adorably cute one featuring their favourite characters such as Hello Kitty, Minions, or Kung Fu Panda. Choices, choices!
Not So Red Packets
Some of us aren’t fond of the classic Bright Red Ang Pows. It’s refreshing to see a variety of colours. It’s smart to utilise them to assign different values inside the red packets, preventing mix-ups.
LAC‘s red packets feature motifs of golden swallows to symbolise good fortune and auspiciousness, surrounded by patterns of colourful circles embedded within the Chinese Character 福 to wish recipients “prosperity” and add a dynamic and visually appealing element to the overall design.
Food bank, Food From The Heart kicked off 2024 with A Little Kindness. Lots of Joy! in a month-long online fundraising campaign to commemorate 20 years of its School Goodie Bag programme. Partnering Singaporean artist Lee Jun Le, also known as LeLe, to create two red packet designs, incorporating his distinctive unconventional yet lively and charming calligraphy strokes.
Simple & Elegant
These are usually the crowd favourites. More is less and Less is more. Do it just right to make it look good.
Old-school red packets have their own charm too. Geneco has collaborated with NParks’ Garden City Fund to illuminate the beauty of our local coral reefs in the design of the energy company’s red packets. Radiant flow of fishes in vivid hues of pink, blue and gold and the bloom corals represent their flourishing prosperity. Geneco has relaunched its red packet recycling program, teaming up with CapitaLand Malls and PAP Town Council. With over 90 locations now participating, they’re championing a zero-waste future and encouraging public participation.