Empowering Women: Top Financial Services & Insurance Brands in Singapore | Consumer Finance Updates from Singlife and FWD

Syndicated brand tracker YouGov Brand Index continuously collects data on thousands of brands every day. Last month, it examined rankings of around 50 leading brands within the financial services and insurance categories between March 1, 2023, and February 29, 2024. The brands were filtered by female former and current customers and then ranked using an overall score calculated as an average of Impression, Quality, Value, Customer Satisfaction, Recommendation and Consideration scores. Base size is equal to 100 or more. Learn more about BrandIndex.

Trust Bank Tops Singapore’s top 10 financial services brands among women in Singapore.

Trust Bank 2024 Dragon Year Red Packet Designs
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The scores are an average of impression, quality value, satisfaction, recommendation and consideration scores representative of all female customers in Singapore.

Trust Bank49.3
POSB Bank40.3
American Express36.8

DBS topped YouGov’s Brand Equity Rankings among all Singaporeans is the next most favourably viewed brand amongst females (45.0) followed by Visa (41.6), POSB Bank (40.3) and Mastercard (39.7)

NTUC Income Scores highest in top 10 Insurance Brands among Women in Singapore


These scores are an average of impression, quality, value, satisfaction, recommendations and consideration scores representative of all female customers in Singapore.

NTUC Income50.5
Great Eastern44.6
Tokio Marine35.8
HSBC Life32.7

FWD follows in second (45.7), Great Eastern is ranked third overall among women (44.6) as opposed to fourth among men. Rounding off top five is Prudential (38.2) and Singlife (37.7)

FWD Singapore Partners Tune Protect Re for Air Asia Travel Protection

FWD Singapore Pte Ltd has partnered with Tune Protect Re Ltd, a wholly owned subsidiary of Tune Protect Group Berhad to underwrite ‘AirAsia Travel Protection’ since 2 April 2024. Through this partnership, FWD Singapore will now cover AirAsia customers flying off from Singapore, with comprehensive travel insurance when they opt in for the ‘AirAsia Travel Protection’ while purchasing their air tickets.

Singlife Is Now a Fully Owned Subsidiary of Sumitomo Life

Singapore Life Holdings Pte Ltd (Singlife) is now a fully owned subsidiary of Sumitomo Life Insurance Company (Sumitomo Life). The transaction valuing Singlife at S$4.6 billion builds upon Sumitomo Life’s initial investment in Singlife in 2019. This hasn’t affected Singlife’s operations, its name, brand management team and products.

Singlife is one of the top six insurers in Singapore based on total assets of S$14.4 billion as of 31 December 2022. Among the top ten insurers in Singapore, Singlife recorded the highest year-on-year asset growth.

Previously, Singlife acquired 75% of Aviva Singapore in September 2020 and was named Aviva Singlife initially.

Sign up for iAPPS Health Group’s health screening packages and enjoy free group insurance coverage by Singlife

Fin-medtech company iAPPS Health Group (iHG) and Singlife launched iSure, an exclusive group insurance plan that allows individuals to manage their health and wellbeing proactively. iSure plan was developed together with Swiss Re and underwritten by Singlife. It is free when you sign up for the Vibrant tier and above for iHG’s health screening packages. Enjoy benefits such as 50% fee refund up to S$1000 for personalised Health Optimisation (HOPE) Programme on the iHG medical platform ‘1doc’, 100% sum assured payout upon a major cancer diagnosis and S$500 upon death from any cause.

You need only be 18 to 70 years old to enjoy the one-year coverage. There is a waiting period of 90 days for major cancer cover and an 8-day survival period after a major cancer diagnosis.

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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.

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