A Guide to Samsung Fashion Steps Out 2013

Samsung Fashion Steps Out 2013 - Models Cross Orchard Road

Samsung Fashion Steps Out 2013 is back for the fourth year.  Happening from 28 March 2013, Fashion Steps Out 2013 gets a new presenting sponsor this year –  Samsung.  Supporting the event since it was first launched four years ago, MasterCard returns as the fashion event’s official card with cardholder privileges and benefits.

Here is an overview of what to expect at this year’s Fashion Steps Out event.

4-Samsung Fashion Steps Out 2013
Kara-Mae Lim, MasterCard Worldwide (Left), Irene Ng, Samsung Asia Pte Ltd (Top Right) and Steven Goh, Orchard Road Business Association (Bottom Right) speaking about this year’s Fashion Steps Out 2013



Fashion Prints - A Trunk Show

This year’s FSO will feature floral finery of Spring/Summer 2013 colours on 41 trees along Orchard Road created with the help of the Samsung Note 10.1 LTE by budding designers from Raffles Designer Institute.  10 designs were selected from 66 third year degree students from the Graphic Design and Fashion departments.  Be sure to check out the prints at Orchard Road.



Models strut down Orchard Road at Fashion Steps Out 2012
Models strut down Orchard Road at Fashion Steps Out 2012.

Close to 150 models will catwalk down 658m on Orchard Road which will be closed to traffic on 4 May.  The Samsung GALAXY S4 LTE is expected to be launched together with the longest fashion runway in Singapore.   The road will be closed from 8pm to 9.45pm and will feature brands such as Fausto Puglisi, Diane von Furstenberg, Coach,  J.Press, Robinsons, Marks & Spencer, Maria Grachvogel and Adolfo Dominguez.

SUPERADRIANME.com checked out Fashion Steps Out last year.  Read about it here.

Fashion Steps Out 2013 Opening Party



Spend & Redeem with MasterCard

From 28 March to 12 May 2013, MasterCard offers the first 100 MasterCard cardholders S$30 shopping vouchers each week at each of the participating malls, with a minimum spend of S$300 from up to a maximum of five same-day receipts.

Participating Malls

  • 313@Somerset
  • Forum The Shopping Mall
  • ION Orchard
  • Mandarin Gallery
  • Orchard Central
  • Paragon
  • Takashimaya Shopping Centre/Ngee Ann City
  • TANGS Orchard
  • The Centrepoint
  • Wisma Atria

Here’s a highlight of some of the privileges:

  • Metro Paragon – Enjoy 10% discount on regular-priced BONSUI, COLOR BLOCK and SEE U SOON apparel at Metro Paragon
  • Shiseido – Spend S$160 nett and receive a gift set worth S$70 which includes a pouch, lipstick, loose powder, White Lucent Brightening Cleansing Gel and White Lucent Balancing Softener samples
  • NAUTICA – Get two NAUTICA Graphic Tees at S$79 or three pieces for S$99 instead of the usual price of S$49 each
  • Mandarin Orchard – Enjoy 15% off your total bill at Bar on 5, Chatterbox, Coffee and Crust, Mandarin Court and TripleThree
  • hansel – Enjoy 10% off regular-priced items
  • Transview – Enjoy 20% off J. Lindeberg regular-priced items
  • Topman & Topshop – Enjoy 15% off regular-priced items with minimum purchase of two items

Shop, Dine & Win Draw

Besides the Spend and Redeem privilege from MasterCard, there is also a Shop, Dine & Win draw.  Every S$50 spent in a single receipt at stores in participating mall entitle you to one chance and if you charge to your MasterCard card, you get three chances per transaction.  There are a total of 12 Samsung Galaxy S3s and 12 Samsung Note II LTEs to be given away every week as well as  weekly consolation prizes of S$500 worth of shopping vouchers for six winners and six weekly draws


MasterCard Promotions

Enjoy over 80 MasterCard promotions at participating malls.

Participating malls include:

  • Forum the Shopping Mall
  • ION Orchard
  • Isetan Scotts
  • Grand Park Orchard
  • Knightsbridge
  • Orchard Central
  • Paragon
  • Plaza Singapura
  • Mandarin Gallery
  • Mandarin Orchard
  • Metro Paragon
  • Takshimaya Shopping Centr
  • TANGS Orchard
  • The Centrepoint
  • Wisma Atria


ETRO Spring/Summer 2013 show at Samsung Fashion Steps Out 2013 Opening Party
ETRO Spring/Summer 2013 show at Samsung Fashion Steps Out 2013 Opening Party



@Orchard Mobile App

This free mobile app is available for both Android and iOS users.  The mobile app offers you FSO Event information and promotions, exclusive video content, Orchard Road map, store listings and promotions.  In May, the app will introduce two new features including live carpark availability and up-to-date Orchard Road traffic information.



From 12 April to 21 April 2013, 11am to 9pm, visit Fashion Pops.  Brands at Fashion Pops include TONI & GUY hair styling, Magnum, Accessorize, hansel and Harper’s BAZAAR celebrity cover exhibit.  More information will be published at a later date.



Bonia Pop-Up

Visit the first pop-up store on Orchard Road by BONIA from 10 to 19 May 2013.  BONIA celebrates 39 years of local heritage with the pop-up store around the region beginning with Singapore followed by Kuala Lumpur as the next stop.   The pop-up store will be located at Orchard Green, next to the Singapore Visitors Centre.

Measuring 4,305 square feet, the pop-up store features five different rooms depicting Art Deco, Pop Art, Surrealism, Cubism & Fauvism which are in line with BONIA’s Spring/Summer 2013 concept.  Daily activities during the 10-day fashion and design bonanza include BONIA museum, evening runway shows with local artistes, quick style tips from a stylist, make overs and a pop-up cafe.

10 May – Launch Party with a tour of the store featuring BONIA bags and a new capsule collection and a fashion show of BONIA’s Spring/Summer 2013 collection with a preview of BONIA’s Italian-inspired Fall/Winter 2013/2014.  Norwegian DJ, DJ Mera Jin will also be providing the music while Bobby Tonelli and Nikki Muller will host the evening.

19 May – Closing Party will feature DJs, designers and models as they send off the BONIA Pop-up Store to Kuala Lumpur.



ION Orchard
ION Orchard

ION Orchard

  • Till 6 April – STYLE: Fashion X-treme 2013 at multiple venues
  • 5 to 16 April – Leica Fashion Photography Exhibition, L1 Atrium
  • 18 to 23 April – ELLE bag and shoe Exhibition, L1 Atrium



Spring/Summer Collection preview (by invitiation only):

  • 3 April (7pm)- Larry Jewelry
  • 4 April (7pm) – Maria Grachvogel
  • 5 April (7pm) – Adolfo Dominguez
  • 6 April (12pm) – Fox Kids
  • 6 April (4pm) – Raffles Privato
Sponsors and ORBA with models at the FSO 2013 Media Briefing
Executives from MasterCard Worldwide and Samsung and ORBA with models at the FSO 2013 Media Briefing


  1. Pingback: ETRO Spring/Summer 2013 Looks | SUPERADRIANME

  2. Pingback: Orchard Road Closed 2 Hours for Fashion Steps Out on 17 March 2012 | SUPERADRIANME

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