AIA Live 2021, AIA’s online health and wellness regional event, is kicking off on 12 September 2021 with global ambassador David Beckham and others from the region. Following the regional online event, Singapore would also host its own series of AIA Live in Singapore this October. There will be an expanded series of fun, engaging, and unexpected virtual events to help Singaporeans keep healthy.
The inaugural AIA Live 2020, which streamed on AIA’s Healthy Living YouTube channel in August last year, represented an industry-first – an online programme of health and wellness sessions, garnering 63,000 viewers on the day, one million engagements on social channels and 14 million views online. The event was curated as a response to the restrictions of COVID-19 in reiterating the importance of health, wellness and protection.
The 2021 programme will focus on four key areas that underpin AIA’s Purpose – Mental Health, Physical Wellness, Nutritional Wellness and Environmental Wellness.
- Ways for parents to cope with the mental health impact of the pandemic on our youth and those with special needs
- A healthy food challenge with chef Jeremy Pang and AIA’s football coaches from Spurs
- Recommended fitness workouts for all the family
- Talks on the connectivity between health and environmental wellness.
The AIA Live event will be broadcast on AIA’s Health Living YouTube Channel, www.youtube.com/channel/UC-8WOys92SjpFaCnJaYbEBQ on 12 September from 9 am (SG time).
AIA Live 2021 – Exclusively for Singapore
AIA Singapore is also celebrating its 90th anniversary this year with a new long-term commitment and investment in Environmental, Social and Governance. Its brand promise will take on a renewed purpose as it looks to make positive contributions to the health of Singaporeans, the wider community and the environment.
Singapore’s version of the AIA Live 2021 will feature local influencers Benjamin Kheng and Andrew Marko, together with special guests AIA Global Ambassador David Beckham and footballers from the Singapore Premier League. This will happen on 7 October 2021 from 5 to 6 pm Singapore time. This coincides with World Mental Health Day. Participate in a Tai Chi masterclass to sharpen focus, build emotional resilience, sleep better and enhance overall well-being. David Beckham will also share how he keeps himself healthy and happy in challenging times.
Register for the first AIA Live in Singapore event and stand a chance to have your questions answered by the mega star and win exclusive signed merchandise, visit: http://bit.ly/AIALIVESG21. Question submission and event registration will close on 4 October 2021 at 11.59 pm.
Live 10.10 with Vitality
Live 10.10 with Vitality is a specially curated day of 10 activities on 10 October 2021 to help people move. Unwind and flourish with Vitality. More updates will be released on 15 September 2021.