The third edition of Borsa Vini Italiani will return to Singapore for a one-day trade exhibition featuring 25 Italian wineries in November. The Italian Trade Agency has coincided this trade exhibition with Italian Cuisine Week which is presented by the Embassy of Italy and other Italian institutional partners.
ITA will explore several new innovative sectors such as fintech, smart mobility, agritech, and renewable energy, together with a dedicated acceleration programme for Italian startups to be hosted in Singapore. ITA will continue to promote Italy’s excellencies in the traditional sectors such as design, furniture, jewellery, luxury, food and beverage as well as to drive awareness and appreciation for wines from the North, Central and South of Italy.
“We’ve seen a leap in demand in many markets after overcoming 2020’s pandemic slump. For instance, there’s been a significant change in consumer behaviour and a growing appetite amongst consumers who are embracing mindful drinking while exploring and experimenting new tastes and diverse wine varieties. Beyond the traditional, we’ve also turned up the notch on innovation, sustainability and have leveraged our network of wine portfolios with Made in Italy excellence, to expand the presence of Italian wines in Singapore.”Ilaria Piccinni, Deputy Trade Commissioner of the Italian Trade Agency in Singapore
ITA will also be participating in Food and Hotel Asia, one of the world’s largest food and beverage showcase, at the Singapore Expo from 5 to 8 September 2022 to showcase the best of Italian food in South East Asia. Italian chefs will conduct cooking demonstrations. Attendees can also participate in masterclasses, and attend talks on sustainable and innovative food. Italian products will be displayed throughout the event. ITA will be present with a pavilion at Pro Wine Singapore, a wine exhibition with 270 winemakers from 33 different countries participating in the previous edition. ProWine Singapore is also held from 5 to 8 September 2022 at Singapore Expo.
Italy is the second-largest supplier of wines to Singapore from Europe after France, the Italian Trade Agency shared. The F&B sector in Italy represents a key industry with total exports topping 43 billion Euros in 2021, making up 9% of its total exports. In Asia, Italian F&B exports are enjoying a continuous double-digit growth in the last three years, interrupted only in 2020 due to economic downturn caused by the pandemic. In Singapore, they continue to be popular with exports growing by 15.1% in Jan-Nov 2021 (97.2 million Euro) compared to the same period of 2020 surpassing the exports registered in Jan-Nov 2018 and 2019. As of the same period, Italy retained its long-standing 2nd position among EU countries as a Singapore supplier of wine, behind France, and 5th position worldwide behind France, Australia, UK, and China.
“In the last few years Singaporeans enjoy more and more Italian food and wine. Our F&B exports to Singapore grew by over 15% in 2021, and they’re still going up. We’re very happy to see that it’s our wines who have been the drivers of this growth, because our wines tell us much more than the story of their distinctive taste and high quality. Our wines embody the spirit of our territory, the variety of our regions, and the roots of our millenary history. For many of our Singaporean friends, to enjoy a glass of Italian wine is to finally travel back to the Italian landscapes that they know so well. Through the Borsa Vini event we will bring together a fine selection of wineries and of Singaporean importers, with seminars by professional sommeliers to make sure that culture and taste continue to thrive in Singapore, truly one of the food Capitals of the world.”H.E Ambassador of Italy to Singapore, Mario Andrea Vattani