Men’s Fashion Week Premieres At The Shoppes at Marina Bay Sands


16 March 2011, Singapore – From 30 March to 3 April 2011, the inaugural Men’s Fashion Week 2011 (MFW) will be held at the Sands Expo and Convention Centre.  This festival puts Singapore on the map as it becomes the first Asian city, and only third in the world, after Paris and Milan to host a men’s fashion event on the calendar.

Labels that you can expect this year include Shanghai Tang, Raoul, DressCamp, G.I.L. Homme, Eun Gil, Songzio, Joey Samson, Jerome Lorico, Jail Jeans, JBB* by Jirawat Bote Benchakarn, ISSUE by Bubawit Kritpholnara.  From Singapore, labels ATZU b Noah Naima, Reckless Ericka by Afton Chen, Louis Koh and Ruth Marbun, Elohim by Sabrina Goh, evenodd by Samuel Wong, and Jason by JR Chan will debut their newest collections.

Fashion designer Kim Choong-Wilkins, who grew up in Singapore, but is now based in the UK, has collaborated with the great and late Alexander McQueen, Jasper Conran, Katie Eary and is Matthew Williamson’s menswear designer for the Autumn/Winter 2011 collection.  Kim will be showcasing his own personal signature label, comprising of a very dramatic A/W 2011 colection that reflects his own dark, edgy and avant-garde style and sensibiliites.

S2VS, an American-based label by Indonesian-Chinese designer, Sean William Salim offers styles that are simple, yet intricate; fashionable yet understated.  Carried in over 30 locations around the world, the brand has been extensively featured by numerous fashion blogs and press pubilcations worldwide.

Australian-based brand, Song for the Mute is created by Indonesian Chinese graphic artist, Melvin Tanaya and Parisian-born, Italian-trained Cambodian fashion designer Lyna Ty.   Singapore gets the first-ever showing of Song for the Mute’s Autumn/Winter 2011 collection, after an unfortunate incident where their entire collection was misplaced, en-route to Paris Fashion Week 2011 in January marred their scheduled debut.

The last European label to join MFW’s already announced line-up of Canali, Hugo Boss and Emmanuel is the venerable Italian label, a.testoni.

Check out for more show information and updates on the participating fashion brands.

Fashion X Art (till 23 April 2011)

  • Fashion Boulevard – B2, Central Promenade – Featuring 7 trendy high-street labels from TSMBS
  • Fashion Elite – B1, Rain Oculus – Featuring 6 luxury brands from TSMBS
  • Great Wall of Fashion – B1, South Colonnade – Featuring paintings and graffiti works by celebrities and art students from Damai Secondary School for a fund-raising project
  • Fashion Flows – B1, North Colonnade – Showcasing 8 international labels from MFW
  • Fine Art Creations – MFW Fashion Metropolis – Featuring art creations from three established artists from China Ci Zhi Song, Dou Ron Jun and Xie Ai Ge
Men's Fashion Week 2011 - Fashion Metropolis
Fashion Metropolis



Fashion X Music

MTV will produce an exclusive half-hour dedicated MFW 2011 feature entitled ‘Men’s Fashion Week – All Access with Utt’.  MTV VJ Utt is also MFW’s style icon and host of all principal MFW events.

MTV is awarding ten lucky winners with a VIP experience of a lifetime with an all-expense paid trip that includes air tickets, 2-nights stay in Singapore, VIP access to MFW 2011 and VIP invites to MTV VJ Utt’s exclusive party.  Residents of Southeast Asia, Japan, Korea and China can register for the contest from now till 30 March 2011 at

Performing at Utt’s exclusive party during MFW 2011 include actor-turned-singer Nat Ho will debut his single ‘Unleashed’, Kiat Goh will perform a sultry and sensual Mandarin pop ballade as wel as one of the more established Singapore bands, West Grand Boulevard will be previewing songs from their upcoming album.

French DJ, producer, remixer and performer of Asian and Slav roots, Xeum, has been specially-commissioned to ‘design’ the music for several MFW after-parties.

Latest Korean pop band sensation, TOUCH, will also grace selected shows and premiere a single from their upcoming second album while BLUSH, a pan-Asian girl band comprising 5 singers and dancers from China, India, Japan, Korea and the Philippines will perform at the closing party.


De Detrich takes cue from the fashion world and will transform the men’s kitchen into a sexy and stylish space.  Stylish cooking enthusiasts will appreciate the freedom to pick their own furnishings for kitchen appliances such as leather or wood clad handles, personalize their ovens with one-of-a-kind engraving or even design their own dream hobs.

Named as one of the world’s best young chefs by Wallpaper magazine, one of “Asia’s Top 10 Young Chefs” and one of the “Best 150 Relais Gourmand Master Chefs of the World” Andre Chiang – De Dietrich chef ambassador and chef-owner of Restaurant ANDRE will be unveiling a De Dietrich Zoneless Induction Hob designed by him.

Chef Ambassador of De Dietrich, Andre Chiang
Chef Ambassador of De Dietrich Andre Chiang



Andre will be presenting two limited-capacity kitchen demo sessions sponsored by De Dietrich, alongside with MFW ambassadors Philip Huang, MTV VJ Utt and actor Julian Hee.

Natural artesian water bottled at the source in Viti Levu (Fiji Islands), FIJI Water will be readily available throughout the MFW event.

Show Schedule

Day 1: 30 March 2011 (Wednesday)

8pm – Boss Black by Hugo Boss (Germany)

11pm – MFW Opening Party – Kim Choong-Wilkins (UK), DJ Xeum, West Grand Boulevard


Day 2: 31 March 2011 (Thursday)

6pm – Raoul (Singapore)

8pm – David Gan / Passion – Jason @ Hide & Seek (Singapore)

10pm – Singapore Showcase by Daniel Boey – Reckless Ericka, Elohim, Evenodd, Atzu


Day 3: 1 April 2011 (Friday)

4pm – Fei Yu (France/China)

430pm – G.I.L. Homme (Korea)

6pm – Dress Camp (Japan)

8pm – Shanghai Tang (China/Hong Kong)

10pm – Emmanuel (Spain)

11pm – MTV Concert – Rock it with Utt – Bie, Nat Ho, Kiat Goh, West Grand Boulevard, DJ Lapsap


Day 4: 2 April 2011 (Saturday)

2pm – Asian Showcase/Philippines – Jail Jeans (Philippines) and Jerome Lorico (Philippines)

2.30pm – Asian Showcase/Thailand and Indonesia – JBB* (Thailand) and S2VS (USA)

4pm – Joey Samson (Phlippines)

430pm – Underwear Show – Mcqueen (UK), DKNY (USA), EA (Italy)

6pm – A Testoni (Italy)

8pm – Canali (Italy)

10pm – Songzio (Korea)

11pm – MFW Concert – Touch, DJ Maxime


Day 5: 3 April 2011 (Sunday)

6pm – Issue (Thailand)

8pm – Song for the Mute (Australia)

10pm – Fashion Wrap (International)

11pm – MFW Closing Party – Gorgeous Decadence  – BLUSH


Below are photos taken at the press conference on 16 March 2011.  Enjoy!



Photos in this article are taken with the SONY Alpha A33 DSLR Camera.

author avatar
Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.


  1. Pingback: Men’s Fashion Week 2011 – Joey Samson | Photos | SUPERADRIANME

  2. Pingback: Feiyue Shoe at the Men's Fashion Week 2011 | Photos | SUPERADRIANME

  3. Pingback: Review: THRILLER LIVE – The Legend of Michael Jackson | SUPERADRIANME

  4. Pingback: Men's Fashion Week 2011 - Brief Encounters DKNY | Photos | SUPERADRIANME

  5. I love jail jeans tell us more about it’s collection pls.thanks

  6. I love jail jeans tell us more about it’s collection pls.thanks

  7. Pingback: Men's Fashion Week 2011 - Brief Encounters - 2(x)ist | Photos | SUPERADRIANME

  8. Pingback: Men's Fashion Week 2011 - Dresscamp | Photos | SUPERADRIANME

  9. Pingback: Men's Fashion Week 2011 Day 2 | David Gan Passion Fashion by Jason | SUPERADRIANME

  10. Pingback: Men's Fashion Week 2011 Singapore has kicked off | SUPERADRIANME

  11. Web designer Singapore

    Pictures of models very interesting. Explanation was Good,I waiting for the new pictures add in this blog in future.

Leave a Comment

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.