Orchard Road turned into a Digital Arts Experience

During this week of the Formula One night race till 26 September 2010 in Singapore, you’ll be able to enjoy a digital arts visual treat along the stretch of Orchard Road.


This is split into a few zones which you would bound to come across when you shop and dine in the heart of Singapore.

Digital Nights @ SAM

Look out for the 5 interactive visual displays at the Singapore Art Museum (SAM) (indoors and outdoor installations) from 10am to 9pm by world renowned artists Miguel Chevalier, LAb[au], Visual System and Bertrand Planes.  During the weekends, you can take part in a SILENT DISCO, enjoy the music, attend a talk on night photography or shop at bazaars.  You can also visit on-going exhibition Tags and Treats: works by Vincent Leow at SAM at 8Q.

Digital Nights @ Sculpture Square

Swissnex (Embassy of Switzerland) will feature a virtual fashion show by MIRALab – University of Geneva and Nanyang Technological University (NTU).  THe installation at the Sculpture Square Upper Gallery is based on touch screen technology.  You will be able to dress and customise a 3 dimensional virtual fashion model and watch it strut down the runway.

Sculpture Square located at 155 Middle Road, Singapore 188977

Sculpture Square is located at 155 Middle Road, Singapore 188977

About Miralab:

MIRALab was founded by Prof. Nadia Thalmann-Magnenat in 1989. MIRALab is an interdisciplinary research lab working in domains as mixed reality, personality and emotion simulation in robotics, 3D medical simulation, cultural heritage, virtual humans, 3D multimedia application and simulation of hair and clothes. Since 1992, MIRALab has participated in more than 45 European Projects. Presently, Prof. Nadia Magnenat-Thalmann leads two ongoing European Research Projects: INTERMEDIA NoE and 3D ANATOMICAL HUMAN, a Marie Curie Research Training Network. Moreover, MIRALab produces displays for museums, galleries, such as fashion shows or cyberdances with virtual models and clothes.

About IMI:

The Institute for Media Innovation (IMI) of the Nanyang Technical University has been founded in 2008 by former ETHZ graduate Dr. Martin Rieser and is now under the direction of Prof. Nadia Thalmann-Magnenat. The IMI strives to be an incubator of multidisciplinary cutting edge media related research ideas and establish Singapore as a key player at the forefront of the global interactive digital media revolution.

Digital Nights at Orchard

As part of the Rev Up @ Orchard and Grand Prix Season Singapore (GPSS), internationally renowned French, European and Singaporean artists Tom Carr, Bertrand Planes, Visual System, Charles Lim and Zulkifle Mahmod will add a distinctive touch to this showcase of visual and digital arts at night.

Starting from 730pm till 11pm, Digital Nights @ Orchard offers shoppers and visitors outdoor attractions at Mandarin Gallery, Tangs Orchard and Ngee Ann City.

Paragon front steps showcasing interactive light and music.


Ngee Ann City’s Lights and visual projections – “Glamourous digital red carpet” 


While you are at Mandarin Gallery, you can also check out the other art pieces organized by Opera Gallery.

Mandarin Gallery art pieces sold by Opera Gallery

Mandarin Gallery

iPhone users can try their hand with free-to-download application Love is in the Air – a sound walk and interactive game trail created specially for Digital Nights @ Orchard Road by French art collective MU.   Orchard Road will set the stage for a Parisian-style fictional love affair, guided by sound glimpses of the story, you will folow this love trail to find clues in designated stores and stand a chance to win vouchers from the participating malls and a trip for 2 to Paris, sponsored by Air France.

Visit the Digital Nights official website here for more information.

About MADE in Singapore and ZoMedia

MADE in Singapore is the organiser of Digital Nights 2010. It is the creative and event management subdivision of ZoMedia Pte Ltd, a publishing company established in Singapore since 1995. ZoMedia owns ZoCard, the region’s leading free card company and has a long time involvement in the Arts and Culture industry.

ZoMedia has a comprehensive portfolio of customers and partners in this sector and it has been rewarded with the Patron of the Arts award for the last 9 years. Since 2009, ZoMedia has been expanding its core business to arts event management through MADE in Singapore.

Last year, MADE handled all the event management and PR duties for Amazonia in Singapore, an international renowned expo brought to Singapore by the Embassy of Brazil. The exhibition was held at City Hall from 20 to 30 November 2009.

In May this year, MADE organised the first edition in Singapore of the Very Short International Film Festival, with a local competition component. The festival was part of the Voilah and Encore seasons. It was held at Alliance Française, with a pre-opening event at Zouk. The jury was headed by internationally renowned local director Eric Khoo. SPH-Razor TV was the official media partner.

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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.

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