Fossil Group To Develop & Distribute BMW Branded Watches and Smartwatches

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BMW M Performance Parts Concept (BMW photo)

BMW M Performance Parts Concept (BMW photo)

Fossil Group Inc will design, develop and distribute BMW branded watches and smartwatches through 2023. The first collections will be available in 2019. The collections will be sold globally in over 4,000 BMW retail channels and key retailers in Fossil Group’s global network.

“BMW is one of the most iconic brands in the world,” said Kosta Kartsotis, chairman and chief executive officer of Fossil Group. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”

Fossil Group Inc is a global design, marketing, distribution and innovation company that specialises in lifestyle accessories. It’s portfolio of owned and licensed brands include fashion watches, jewellery, handbags, small leather goods and wearables. Fossil, Michele, Misfit, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Chaps, Diesel, DKNY, Emporio Armani, kate spade new york, Marc Jacobs, Michael Kors, Puma and Tory Burch are the brands owned by Fossil Group Inc. Its extensive wholesale distribution network extends to 150 countries and 500 retail locations. 

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