Highlights of 1Malaysia International Shoe Festival 2012

1Malaysia International Shoe Festival 2012 - Opening Ceremony
Tourism Minister Dato Ng Yen Yen (2nd from left), Queen of Malaysia (3rd from left) and Dato Jimmy Chew (extreme right)

31 March 2012, Kuala Lumpur, Malaysia – The third edition of the 1Malaysia International Shoe Festival 2012 returned to Putra World Trade Centre in Kuala Lumpur.  Kicking off two days ago, Her Majesty Seri Paduka Bagina Raja Permaisuri Agong Tuanku Hajah Haminah Binti Haji Hamidun D.K.M., D.K.H. was the Guest of Honour who officiated the Opening Ceremony.

Present at the opening ceremony was Malaysia’s Tourism Minister YB Dato’ Seri Dr Ng Yen Yen and Malaysia’s Tourism Ambassador and shoe couturer Professor Dato’ (Dr) Jimmy Choo OBE.

The joint organisers, Ministry of Tourism Malaysia and Malaysian Footwear Manufacturers Association expect to make RM6. million worth of sales during the four day festival.  With more than 150 local and overseas shoe manufacturers participating, the organisers are aiming for more than 60,000 local and overseas shoe fashionistas to attend the exhibition.

1Malaysia International Shoe Festival 2012 - Brands

Participating brands this year included Levis, Skechers, Florsheim, Florucci amongst others.

Malaysia Shoe Festival 2012 Fashion Show - Traditional Wedding Footwear
Traditional Wedding Footwear Presentation
Malaysia Shoe Festival 2012 Fashion Show - Modern Bridal Show
Modern Bridal Show

There was also a ‘Wedding Shoe Wonderland’ showcasing conventional and unconventional bridal shoes – from high heels, boots, platform shoes, sneakers to sport shoes.   Other highlights included Jimmy Choo ‘ SOGNO’ Gallery, Malaysia Footwear Design Competition, Shoe and Health Corner and Rainforest Shoe House.

1Malaysia International Shoe Festival 2012 - SOGNO Gallery - Dr. Jimmy Choo
1Malaysia International Shoe Festival 2012 – SOGNO Gallery – Dr. Jimmy Choo

In 2011, over 55,000 visitors attended with total sales of RM6.2 million transacted during the three-day event.  More than 15% were trade visitors from over 40 countries including the Middle East, France, U.S.A., Australia, U.K., China, Taiwan, India and Pakistan.

1Malaysia International Shoe Festival 2012 - Shoes Shoes Shoes
Shoes Shoes Shoes

The shoe industry in Malaysia has over a century of history, evolving from an OEM focused industry to internationally prominent brands today.   Statistics have also shown that the annual export sales of shoes from Malaysia have accounted for over RM6 hundred million to countries including Singapore, Germany and Italy while local sales contributed to RM5 hundred million.

More photos can be viewed on our Facebook Fan Page – Opening Ceremony | Photos from the Trade day | Shoes Shoes Shoes

 

 

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.