15 January 2013, Sweden – H&M’s head menswear designer, Andreas Löwenstam shares four favourite looks from the beginning of the year from smart to casual.
Sharp Silhouette – “Wearing this navy jacket and trousers with a clean white shirt and tie is like a palette cleanser for the new year. It hints at the sharp new tailoring which will dominate 2013, and looks even better with an H&M leather briefcase.”
Fresh Plaid – “Plaid is such a great way to wear colour. I love the neatness of this jacket, worn with some great jeans,. and either a coloured crewneck sweatshirt or a raglan jersey underneath, and some white sneakers too.”
New Utility – “It’s great to get in on a trend like utility early on …. This utility jacket will soon become a favourite, especially when worn with a sailor stripe top, or a textured marl crewneck.”
City Smart – “This car coat cuts such an elegant silhouette and looks so modern in this shade of blue. It looks great in the city when worn with a cable-knit sweater, some new classic beige chinos, and some great brown lace-ups.”