LG Optimus Black & LASALLE Collaborates for Audi Fashion Festival

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LG Optimus Black - LASALLE - Audi Fashion Festival - 13 May 2011

The LG Optimus Black

 

 

13 May 2011, Singapore – In conjunction with the Audi Fashion Festival 2011 season, LG Electronics announces the launch of LG Optimus Black smart phone. LG Electronics is also the Official Mobile partner for this year’s AFF.

The LG Optimus Black boasts the brightest smart phone in the world with a 4-inch 700 nits NOVA display. It is also the world’s slimmest 9.2mm mobile device that weighs only 109g.  With the LG Optimus Black, you can now see the screen clearly be it indoors or outdoors under the strong sunlight.

We did a test today at the Fashion + Tech exhibition at the AFF’s Style Pavilion outside ION Orchard today in the bright sunlight. I turned the brightness on my iPhone to maximum and put it next to the LG Optimus Black and made a comparison. I’ll let the photo below do the talking.

 

Comparing the Screen Brightness Between the iPhone and LG Optimus Black

Comparing the Screen Brightness Between the iPhone and LG Optimus Black

 

 

Its ultra slim body and slick lines makes the phone an ideal fashion accessory. Featuring Optimus UI 2.0, the phone lets you directly access messages, emails and missed calls from the locked screen with just one single finger tap while the Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls.

You can visit the exhibition at the AFF’s Style Pavilion at ION Square (Basement 4) from today till 26 May. Preview LASALLE’s graduating batch’s fashion designs. 22 students were also commissioned by LG to design mobile phone covers for the LG Optimus Black. You can vote for your favourite design at the Style Pavilion.

 

LG Optimus Black - Cover Designs by LASALLE students

LG Optimus Black Covers Designed by LASALLE students

LG Optimus Black - Student designers from LASALLE posing with Arthur Huang (LG), Tjin Lee (Mercury)

Student designers from LASALLE posing with Arthur Huang (LG), Tjin Lee (Mercury

 

 

Why Did LG Collaborate With LASALLE

LG Optimus Black - LASALLE - Audi Fashion Week 2011 - Tjin Lee from Mercury and Arthur Huang from LG

Tjin Lee from Mercury and Arthur Huang from LG


 

Arthur Huang, Vice President of Sales and Marketing at LG Electronic Singapore explains “The LG brand represents stylish design, smart technology and uncompromising quality that makes people’s life good.  These elements also resonate with the creative fashion designs of the LASALLE’s promising students.  The collaboration between LG and LASALLE will reinforce our brand promise of smart technology and stylish design, making life good for all consumers.”

 

LG Optimus Black Style Pavilion at ION2

A tripartite collaboration: (From Left to Right) Circe Henestrosa, Fashion Management Programme Leader (LASALLE), Tjin Lee (Mercury) and Arthur Huang (LG)

 

LG Optimus Black - Models posing with the new phone

The LASALLE Graduate Fashion Show

This show will highlight the fashion works of 26 graduating LASALLE students at 5pm, Sunday, 15 May 2011, staged at [email protected], Ngee Ann City Civic Plaza. Here models will present the LG Optimus Black together with the students’ fashion design works, creating an inspirational synergy of smart technology and stylish fashion on the runway.

The LG Optimus Black is available from 21 May 2011 at a recommended retail price of S$738.00

2 Comments

  1. Pingback: LASALLE Graduate Fashion Show featured LG Optimus Black | SUPERADRIANME

  2. Pingback: FASHIONWERX » LG Optimus Black & LASALLE In Audi Fashion Festival 2011 …

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