Digital Fashion week Singapore 2012

Sophie Sumner, ANTM’s Latest Winner To Join Digital Fashion Week Singapore

Digital Fashion week Singapore 2012

11 October 2012, Singapore – The inaugural Digital Fashion Week (DFW) Singapore will be happening from 20 to 22 October at The Tent @ Millenia Pavilion, The Ritz-Carlton Singapore.  Unifying Fashion and digital innovation, DFW Singapore will showcase six of Singapore’s fashion labels via live streaming only – Thomas Wee, Eugene Lin, Tze Goh, PAULINE.NING, OwnMuse and -J-A-S-O-N- an guest designer from China Guo Pei.  You would be able to purchase the runway pieces in real time via an e-commerce platform at

Digital Fashion Week Singapore 2012 press Conference - Sophie Sumner, Andrej Pejic & Patricia Field
Digital Fashion Week Singapore 2012 press Conference Sophie Sumner Andrej Pejic Patricia Field

Joining the star-studded lineup will be British model  Sophie Summer, the latest winner of America’s Next Top Model and runner-up on Britain’s Next Top Model, Cycle 5.    Sophie has fronted campaigns for Puma and People Tee as well as the face of CoverGirl.

Sophie will grace the runway of two shows at DFW Singapore – Opening Show featuring Thomas Wee’s first Men’s collection followed by his Women’s Spring Summer 2013 collection and emerging Singaporean fashion label OwnMuse Spring Summer 2013 collection show.

There is also a free iPhone app DFW mobile application that lets you watch the live streaming of backstage action, interviews and fashion shows as well as push notifications to remind you 15 minutes before the actual live streaming.   The app can be downloaded via Apple App Store and iTunes on a later date.

You can stay in the know through the following social media sites:


Digital Fashion Week Singapore 2012 press Conference
Digital Fashion Week Singapore 2012 press Conference

Profile of Designers

Digital Fashion Week Singapore 2012 press Conference

Thomas Wee

A veteran in Singapore’s fashion industry, Thomas Wee has been designing for more than 30 years. Thomas is recognized as a fashion designer of rare talent and is reputable for his pattern making skills. He is also respected as the “King of Jacket” for his perfectly tailored suits. He dresses some of the most prominent fashion stylish women in Singapore and the region. The couture designer was invited to present in New York Fashion Week with numerous works exhibited in Paris. This October, Thomas will be presenting his first ever menswear collection in his career along with his womenswear collection.

Eugene Lin

Singapore-born London-based designer Eugene Lin graduated from Central Saint Martins College of Art & Design with a BA (hons) in Fashion Design Womenswear and a distinction from the Post-Graduate Pattern Cutting course. While at college, Lin honed his skills at Preen and Vivienne Westwood and upon graduation worked for Roksanda Ilincic and Ashley Isham. He established his eponymous lin in 2009, showing seasonally at London and Paris Fashion Week and has been featured in major international print and online publications.

Tze Goh

Although designer Tze Goh was born and raised in Singapore, he went on a global sojourn to study in Paris and New York at Parsons the New School for Design and at London’s Central Saint Martins MA fashion program. Now London based, Goh filters his international experience into a singular design aesthetic that’s strikingly minimal and serenely sensual. But behind this purity, hides a deceptively complex work of innovative materials, impeccable construction and sculptural functionality.


Pauline Lim launched her eponymous label in Singapore in 2009. The multipleaward winning fashion designer has a unique and provocative design aesthetic known for the fusion of contemporary fashion and traditional craftsmanship. A media hot favourite, PAULINE.NING flagship store opened just a year after in 2010 and the collections were showcased in several exhibitions including Nation Pride 2010, Exhibition of Contemporary Fashion from Korea & Singapore and Tokyo’s PARCO.


The brainchild of home-grown label, OwnMuse is best friends, Shu Juang and Johanna Lau. Graduated from Temasek Polytechnic in Apparel Design and Merchandising, the designer-duo is known for their classic silhouettes with a contemporary twist. The three-year old label has already been featured in major Singapore publications including ELLE, Harper’s Bazaar and Her World, and is stocked at several multi-label boutiques in Singapore


Having won the Singapore Young Designer Award in 2007, JR Chan was the Chief Designer at the famous local concept store, Hide & Seek and menswear label Cloak & Dagger, before launching her own menswear line. Poetic and bold yet extremely wearable, JASON contradicts tailored cuts with distinctive designs and unique details. JASON is currently stocked at its flagship store Threesixfive and several outlets in Hong Kong.

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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.


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