46 year old Torsten Hochstetter has been appointed as Global Creative Director of PUMA on 15 July 2013. His responsibilities include designing, creating and developing the Sport Performance and Sport Lifestyle collections of the brand, touching on all product categories which include footwear, apparel and accessories.
The German-native Hochstetter is based in Herzogenaurach and has a broad international experience in the sports and fashion industry. Before PUMA, he was Creative Director at American surfwear company O’Neill. Prior to that, he was with Adidas in Germany, USA and Japan as their Creative Director Sport Performance and Creative Director Sport Stye. Hochstetter has a fashion design degree from Ent-Art Polimoda in Florence and completed a tailoring apprenticeship.
