Vivocity American Eagle Outfitters, Unit #B1-06/07

VIVOCITY Launches New Retail Space At Basement 1

vivocity new retail space b1 1
VivoCity, Singapore’s largest retail & lifestyle destination mall launches an entirely new retail space at basement 1

Anyone who has been to VivoCity will be painfully aware of the renovation works that have been taking place at Basement 1 of the mall. It has been covered with movie posters and what not’s, but of late, things have been taking shape and brand names plastering “Opening Soon” posters all over. Well, looks like we won’t have to wait any longer as this new 15,000 sq ft worth of retail therapy has officially launched on the 15 April 2015.

Housing a total of nine retailers, including two of which are new-to-market retailers (American Eagle Outfitters and Weekends), will form a new trendy enclave of fashion, beauty and lifestyle stores. Overall, it will create a seamless shopping experience across all levels of the mall – reinforcing the fate that they are the biggest go-to mall where you can get everything you need in one place.

As part of the celebrations, each will be introducing their seasonal promotions, as well as offering exclusive deals and rewards to customers. To top that off, VivoCity will also be holding a Facebook contest where shoppers will stand to win prizes and shopping vouchers from a new participating tenant every week starting from 22nd April 2015.

Read on for exclusive information on the opening dates and special events/promotions from the nine retailers.


Fashion & Accessories

Vivocity Steve Madden Singapore, Unit #B1-04
Steve Madden Singapore, Unit #B1-04

Steve Madden, the fashion footwear mogul of the 21st century marks another spot on our sunny island, taking over Unit B1-04 officially on the 15th April 2015. It’s trendsetting and versatile designs will not be the only reason fans will be visiting the new store. It will be celebrating its opening with an exciting event previewing the Spring/Summer 2015 collection including their menswear line on the 24th April 2015.

Thomas Sabo
Thomas Sabo

The classically elegant to extravagant Thomas Sabo jewellery and watches will be available for women and men on 17th April 2015. Until 28th May 2015 (and while stocks last), customers will receive a jewellery roll with a minimum purchase of S$250.

Vicocity RABEANCO, Unit #B1-01
RABEANCO, Unit #B1-01

RABEANCO’s luxurious leather accessories has made bank in several countries from Belgium, Netherlands and Asia, including Singapore. It will open shop in VivoCity on the 25th April 2015, where there will be a 20% discount on all regular price items from then till 10th May 2015. VIPs will receive a complimentary cosmetic bag upon purchase of any regular-priced handbags from 25th April 2015 as well (while stocks last).

Vivocity Aeropostale, Unit #B1-05
Aeropostale, Unit #B1-05

American teen casual and active apparel, Aeropostale will open its largest retail shop on the 15th June 2015. It will feature a special collection of teen active and loungewear, available exclusively to this store. Customers will also enjoy S$20 off with S$80 spent (terms and conditions apply) and a free umbrella with every S$100 spent (while stocks last).

Vivocity American Eagle Outfitters, Unit #B1-06/07
American Eagle Outfitters, Unit #B1-06/07

American denim brand, American Eagle Outfitters, will be bringing an extensive range of great looks around denim, including unique accessories and colourful trend-right tops on the 19th June 2015. Their opening special will reward the first 160 in queue on opening day with shopping vouchers.



Lab Series
Lab Series

Lab Series Skincare for Men prides itself in specially formulated products for men. The new free standing store will feature a gifting station presenting the best gifting options for loved ones during special seasons and occasions from the 15th April 2015 onwards.

Vivocity Etude House, Unit #B1-03
Etude House, Unit #B1-03

The No.1 K-beauty makeup brand Etude House will open up its new princess-pink branch on the 18th May 2015. This will be the first and only branch with a special Manicure & Pedicure zone offering services to customers and will carry a larger array of Skincare and Cosmetic products, including limited edition collections.

VIvocity Innisfree, Unit #B1-02
Innisfree, Unit #B1-02

Environment orientated Innisfree will continue to delivery beauty from nature to their customers on June 2015. In celebration, it will reward every purchase worth at least S$100 with special skin care sets and exclusive gift bundles (while stocks last).



Vivocity Weekends, Unit #B1-10
Weekends, Unit #B1-10

Fun and whimsical Weekends will be the new place for women to find pieces with an optimistic charm – expect an eclectic collection of fashion gifts, stationery, jewellery, home décor, novelty fragrances and many more. It opens its first store in Singapore on the 15th April 2015, and will feature an Instagram-able wall of vintage apothecary drawers.


About the Writer
SUPERADRIANME Writer _ Jessica ChanJessica is a young lady of many obsessions. She gets herself into everything ranging from the latest in the monochrome fashion world (she only wears black, and sometimes, white) to convincing the masses that Community is the best TV series ever made.
Currently, she enjoys looking like Sailor Mercury had a baby with Wednesday Addams.

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