Campari has launched a new bottle inspired by Milano, the birthplace of the Aperitio ritual, with an innovative and timeless design inspired by a shared history that began in 1860.
Milano inspires the new bottle and reflects the sleek, minimalist fashion and contemporary design the city is known for. It is a visual homage to the city, combining effortlessness and understated elegance. The direction of the lines features a modern and direct cut, symbolising the journey of the Apertivio ritual from Milano to the rest of the world, leading the eye to the city’s name in the centre fo the bottle. The dynamic movement and the tapering of the lines reflect the vitality and transformation that Milano and Campari have undergone together over time.
On 4 and 5 May, Campari lighted up the Milanese skyline with a never seen before display of illuminated drones flying over Parco Sempione. The event marks Campari’s support for the City of Milano in the reopening and renovation project of the Nuovo Cinema Orchidea located on Via Terraggio, to bring one of the city’s important cultural landmarks back to life. After over 60 years of service and its definitive closure in 2009, it will once again become an important centre as an audiovisual and cultural reference point. Campari, which has always chosen film as a means of communication used to express the essence of the brand and its Red Passion, is committed to establishing new projects with a high social impact, in addition to the support of existing ones.
The brand’s bond with the city will also be celebrated through the special cocktail list of the Camparino in Galleria, the famous Milanese venue founded in 1915 by Davide Campari, an icon overlooking Piazza Duomo symbol of the Milanese aperitif par excellence.
Featured Image: The new Campari bottle pays homage to its birthplace, Milano, and the iconic Negroni, the cocktail that took Milanese Aperitivo culture to the world. (PRNewsfoto/Campari)