CHAGEE’s S$17.90 Brew Crew bundle includes a large Fresh Milk Tea and one blind-box plushie. See the launch date, rewards and member perks.
CHAGEE Singapore is giving tea lovers a new crew to collect this International Friendship Day. The Bes-Tea Brew Crew comprises six blind-box plushies modelled after familiar personalities in every friend group, from the organiser who makes all the reservations to the high-energy friend who gets everyone moving.
The plushies arrive at CHAGEE stores from 24 July 2026, while stocks last, ahead of CHAGEE Bes-Tea Day on 30 July. Each S$17.90 Bes-Tea Brew Crew Plushie Bundle comes with one large Fresh Milk Tea and one randomly assigned plushie.
Each character has fabric hands that can connect with another plushie. Collectors can link the six together, share them with friends or take their chances with the random-box format to find the personality that matches them best.
Meet the Six Bes-Tea Brew Crew Plushies
The complete Brew Crew brings six distinct characters and personalities together:
| Character | Personality | The friend who… |
| Tea Pot | The Organiser | Keeps the itinerary, makes reservations and confirms that Saturday is still on |
| Tea Cup | The Listener | Always has room for another story and keeps every secret safe |
| Tea Bag | The Chill One | Is perfectly happy simply spending time with the group |
| BO•YA | The Mediators | Calm things down when the group chat gets a little too heated |
| Peach Oolong | The Fun One | Is sweet, full of surprises and usually first to say yes |
| Tea Whisk | The High Energy One | Gets everyone excited and moving |
As these are sold in random boxes, the character inside remains a surprise until it is opened. Plushies are randomly assigned and cannot be exchanged.
What Is in the S$17.90 Brew Crew Bundle?
Available from 24 July, each bundle includes:
- One large Fresh Milk Tea from the selected drinks
- One Bes-Tea Brew Crew blind-box plushie
The merchandise is only available with a bundle purchase and is offered while stocks last. CHAGEE notes that prices may vary by store and directs customers to the CHAGEE app to get theirs first. Full terms and the list of eligible drinks can be found in the app.
The wider collection also features a large blue Bes-Tea Brew Pot Pillow Plush, made for more substantial cuddles, and a Build Your CHAGEE Store Sticker Set with Brew Crew characters, drinks and decorations.
The Brew Pot Pillow Plush, Bes-Tea Brew Crew blind boxes and Build Your CHAGEE Store Sticker Set. SUPERADRIANME photo
“We designed the Brew Crew to hold hands because that is what friendship really looks like – small, everyday ways of holding on to each other. The moments we cherish most are often the simplest: a five-minute catch-up, a shared drink, or a surprise gift.”
Eileen Lau, Head of Marketing, CHAGEE Singapore
CHAGEE Bes-Tea Day Rewards
CHAGEE Bes-Tea Day takes place alongside International Friendship Day on 30 July. CHA members can expect upgraded birthday benefits, selected Wednesday discounts and daily merchandise redemptions through the CHAGEE app.
Upgraded Birthday Perks from 24 July
Members celebrating their birthdays can earn up to four times the usual Tea Leaves, depending on their CHAGEE app membership tier:
- CHA Explorer: 2x Tea Leaves Multiplier voucher
- CHA Pioneer: 3x Tea Leaves Multiplier voucher
- CHA Master: 4x Tea Leaves Multiplier voucher
CHAGEE Members’ Day on Selected Wednesdays
CHA Explorer, CHA Pioneer and CHA Master members can enjoy 20% off drinks on three selected Wednesdays: 29 July, 5 August and 12 August 2026. The voucher is available through the CHAGEE app.
Daily Flash Tea Leaves Redemptions
At 11.17 am daily, members can use half the usual number of Tea Leaves to redeem selected rewards, including exclusive merchandise, while stocks last. Daily quantities are limited. Each voucher can be redeemed once per registered CHAGEE account with a verified mobile number.
App-Exclusive Bes-Tea Day Bundle
A one-day CHAGEE Bes-Tea Day bundle will be available exclusively through the app on 30 July, while stocks last. CHAGEE may amend the campaign terms without prior notice, so members should check the app for the latest mechanics and full terms and conditions.
See the Life-Size Brew Crew at Suntec City
The six characters will also appear as a life-size, hand-holding installation at CHAGEE Suntec City. Smaller Brew Crew displays will be available at CHAGEE VivoCity and CHAGEE orchardgateway.
Visitors can take a photo in a holding-hands pose, post it and tag @chagee.sg with #CHAGEEBesTeaBrewCrew for a chance to win a complete set of the plushies.
From 24 July to 13 August, CHAGEE is also collaborating with local self-photo studio Solace Studios. Participating outlets will offer Bes-Tea Brew Crew-themed prints, while a joint social media giveaway will feature campaign merchandise.