FHA – Food & Beverage 2024: Singapore Welcomes 70 International Pavilions from 50 Countries, April 23-26

FHA – Foood & Beverage 2024 returns to the Singapore Expo, spanning across 65,000 sqm from 23 to 26 April 2024. The one-stop platform for Asia’s F&B professionals and industry leaders will be held alongside ProWine Singapore, which will feature 200 exhibitors from 26 countries.

This year, there will be 70 international pavilions with over 1,500 exhibitors from 50 countries and regions. The organisers, Informa Markets, expect 60,000 attendees.

The China Pavilion spans Halls 3,4,6,7 & 8, featuring products such as the Automatic Bread Forming Machine from Anhui Hengyuan Food Machinery Co. Ltd, or the worldwide launch of Bai Hao Jasmine by Huangshan Seekingtea Co. Ltd, and the new show Peanut Butter (Creamy & Crunchy) by Shandong Zhengtai Biotechnology Co. Ltd.

The Japan Pavilion in Hall 4 features new at show Tomi Sujahta Silk Ice Cream from Sujahta Meiraku Group, Bestseller Grated White Peach from Mita Beverage Co. Ltd and a worldwide launch Rice Ball (Tuna and Mayonnaise) from Shinobu Foods Products Co. Ltd.

The Korea Pavilion in Hall 4 features a Worldwide Launch Twist rope cola flavour from Raon Corporation Co. Ltd, First-in-Asia Ibobomi Pop Rice Snack from Sam Hwa International Trade and Bestseller Whole Cabbage Aged Kimchi (Poki Mukgeunji Kimchi) from Kimchi Town Corp.

Check out the exhibitor list here.

Germany appointed Country of Honour

Informa Markets photo

FHA-Food & Beverage has collaborated with The German Federal Ministry of Food & Agriculture. Germany has been appointed the Country of Honour. 37 exhibitors will be present within the Germany Pavilion. This is the biggest German participation ever. Immerse in activities such as “German Day” presentations, wine-food pairings and cooking shows.

Meat Competition

The inaugural meat competition will be sponsored by Meat & Livestock Australia. Professional butchers and chefs come together to challenge their craftsmanship and creative usage of beef and lamb. The competition takes place on 24 and 25 April. Learn more and bring home cooking ideas.

In 2023, ASEAN contributed to around AUD2.5 billion of Australia’s red meat & livestock exports. Australian red meat is world-renowned & highly trusted globally, with Australian beef, sheep meat and goat meat exported to more than 100 countries worldwide. Consistently offering high-quality, safe, and sustainably produced red meat, Australia has some of the most stringent food safety standards and animal welfare practices – and the Australian red meat industry has set the goal of becoming carbon neutral by 2030. Most importantly, in a time where meat producers around the world are facing supply issues, Australia sees a consistent and abundant supply of beef and lamb. This will be an event with opportunities to initiate conversations with key leaders, on the above topics.  

Taste Europe! Try new-to-market Polish Produce

Taste new-to-market Polish produce including beef, pork and apples along with their associated products like pate, ham and apple sauce at the Taste Europe! booth at stand 5D1-07 at FHA – Food & Beverage 2024. They are being showcased in Singapore for the first time.

These agricultural and manufacturing systems are in force within all European Union (EU) countries – namely HACCP (Hazard Analysis and Critical Control Point), GMP (Good Manufacturing Practice), GHP (Good Hygiene Practice), GAP (Good Agricultural Practices), and ISO (Quality Management System) – which are applied throughout the production chain from farm to table. 

Dishes by Poland’s best chefs combining meat and fruit will be available for tasting. Learn about the European take on the unique lunch box as culinary demonstrations and tastings will be prepared at the booth on each day of the fair.

Learn more about the “Taste Europe!” campaign from representatives who will be from the Association of Polish Butchers and Cured Porkers and the National Union of Fruit and Vegetable Producer Groups.

The European Delicatessen Experience is Back

The French Federation of Charcuterie and deli meat companies (FICT) returns to Singapore during FHA – Food & Beverage. “European Delicatessen Experience” campaign is co-financed by the European Union and aims to raise awareness about the quality of European delicatessen products available in Singapore, Vietnam and Thailand.

Four companies will be presenting at Booth 6A-01

Bell France is a subsidiary of Bell Food Group, among the leading European producers of meat and ready-to-eat products. The CEO of Bell France, Stephano Bianci would be present at the FICT booth to discuss and present special products from Bell : sausage, dried meat, dried ham… 

Berni with more than 60 years of expertise, Berni is present in 14 countries and has 600 references in the meat industry. Berni has established itself as one of the key players in the development of the meat industry in Asia. On the FICT booth, Vincent Aubret from Berni will showcase French and European charcuterie like hams, rosette, salami, and chorizo.

Le Chef Bretagne International (LBI) is a very promising SME of the LeChef Premium group, specializing in the distribution of French charcuterie products throughout the world. LBI is very committed to the environment in its export vision and will offer high-quality products such as cooked hams, dried hams, terrines, and rillettes. Yann Lanzi, LBI’s export manager will be pleased to host you.

Hénaff is known by most French people and has spread throughout the world to 30 importing countries for the brand’s best-selling product, the Hénaff pâté, which represents 35% of their turnover. Other products will also be on display, such as terrines, rillettes, beef tongues, sausages by Viviane Gregoire, export director.

Catch culinary shows presented by Singaporean Chef Alexander Lee at 12pm on 23, 24 and 25 April 2024 at Booth 6A1-01. Meet representatives from French companies and explore potential business opportunities or share your experiences in the region. Indulge in various tastings and witness the creation of charcuterie recipes and beautiful charcuterie boards and enjoy the flavours of Europe. You could even win exquisite delicatessen products to take home.

FHA Beer Awards 2024

Back for its second instalment, the FHA Beer Awards 2024 will showcase the diversity and creativity of today’s brewing scene. Participants will be judged across 10 categories, and winners of each category will advance to the Best of Show round.

The categories include IPA (American / West Coast), American Pale ale, Pale Lager, Stout, Hazy IPA, Wheat Beers (Weissbier, Witbier), Sour Beers, Non-Alcoholic Beers, Double/Triple IPA, and Experimental Beers

Young Talents Escoffier – Singapore Selection

Also in its second edition, the Young Talents Escoffier – Singapore Selection serves as a platform in individuals under 25 years old to showcse their culinary expertise. Participants will receive accreditation from a distinguished panel of Michelin chefs in two categories – Kitchen Category and Service Category. Kitchen Category judges include renowned chefs such as Emmanuel Stroobant of 2 Michelin Star Saint Pierre; Jeremy Gillon of 1 Michelin Star JAG; Daniele Sperindio of Art di Daniele Sperindio; and Lewis Barker of Sommer.

The Service Category will include awarded sommeliers and wine professionals on the judging board.The Head Jude is Bordeaux specialist and a world authority on Chinese wine and Japanese Kushu, Ch’ng Poh Tiong. Poh Tong has been the Regional Chair Asia for UK’s Decanter World WIne Awards 2004. Other judges include Lesley Liu, head sommelier at Odette Restaurant; Claudio de Villemor Salgado, who was honoured with the title of Chevalier de l’Ordre du Mérite Agricole; and Daisuke Kawai, Sommelier of Ikkagoyo.

Show Segments at FHA- Food & Beverage 2024

Convenience food Ready-to-eat items, frozen foods and shelf-stable products.
DrinksDrinking water, milk, juices, smoothies, soft drinks and more
Fine FoodFeaturing an extensive range of delicacies, gourmet offerings, speciality food, etc
Fresh ProduceFeaturing the epitome of nature’s bounty
Halal SegmentConsumables adhering to Islamic dietary laws
International SelectionRespective country pavilions feature distinctive specialties and products from different countries and regions.
Meat & PoultryAn extensive range of meat products, including  unprocessed meat, sausage, and more.
SeafoodTraverses a tapestry of seafood riches.
Snacks & ConfectionarySavoury and sweet ready-to-eat products.
Sustainable Food FutureShowcases innovative products and technologies; including novel food, alternative proteins, agritech and circular economy solutions.
Technology & ServicesCutting-edge solutions and services driving innovation in the 
F&B industry
Wine & SpiritsCo-hosted by ProWine Singapore to offer an extensive range of 
international wine and spirit labels

Seminars at FHA – Food & Beverage 2024

FHA SeminarExplores the unique culinary traditions and cuisines through series of workshops hosted by Asian Culinary institute –Nanyang Polytechnic (ACI-NYP).
Sustainable Food Future Seminar (previously known as Alternative Protein Asia)Explores innovation in food production that contribute to a sustainable food system and circular economy. The 2024 edition sees a dedicated zone called Accelerator Lounge for agrifood-tech start-ups to network with accelerators, a Startup Spotlight for speed pitching and Tasting Bar that allows product sampling.
Halal SeminarOffers a comprehensive overview of the Halal business landscape, emerging trends in the Halal food industry and more
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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.

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  1. Pingback: What to Expect at ProWine Singapore 2024, the International Trade Fair for Wines and Spirits | SUPERADRIANME.com

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