What to Expect at ProWine Singapore 2024, the International Trade Fair for Wines and Spirits

ProWine Singapore 2024 returns to Singapore Expo from 23 to 26 April 2024 and is colocated with FHA – Food & Beverage. This year’s theme will focus on the diversification of wine and spirits offerings, from a broad spectrum of flavours, styles and innovations appealing to a wide customer base with varied preferences.

200 exhibitors from 26 countries will showcase an extensive selection of wines and spirits. Six national pavilions and country groups, including France, Germany, Ireland and three Spanish provinces (Catalonia, Castile and Leon, and Uteil-Requena of the Valencia Province), alongside Singapore

Messe Dusseldorf Asia expects 8,000 trade visitors from a dynamic community of professionals, including sommeliers, distributors, restauranteurs, and industry influencers. Some 30% of the visitors are expected to travel in from overseas.

New Exhibitors and Product Launches in the Region

Clonakilty Distillery will launch its inaugural Single Pot Still Irish Whisky on this year’s show floor. This award-winning whiskey is triple distilled and matured on the Atlantic coastline, aged in Ex-Bourbon and Amontillado sherry casks, and offers a range of flavours, from custard cream to toasted nuts.

Albor de Resalte 2022, a 100% Albillo Mayor from the only white grape authorised in DO Ribera del Duero, debuts in Asia. This French oak-fermented wine, aged 12 months, offers a balanced blend of wood and fruit. Additionally, the Bobos Finca Casa la Borracha Bobal, sourced from organic Bobal vines over 80 years old and aged 10 months in oak, will also make its first appearance in the region.

German Pavilion Makes Debut in ProWine Singapore

The Federal Ministry of Food and Agriculture (BMEL) will host the first German Pavilion at ProWine Singapore in Hall 2 D1-01. 11 wine producers from four distinct regions will showcase their wines. German Wine Ambassador representing the German Wine industry will be Jessica Himmelsbach, the 75th German Wine Princess and winemaker at Baden-based Weingut Julius Zotz.

The annual Riesling Week festivities organised by the German Wine Institute (DWI) around the world will kick start in Singapore. Read about that here.

Exhibitors unveiling their products for the first time in Asia. Weingut Spiess will showcase the Bechtheimer Hasensprung Pinot Noir. Einig-Zenzen will introduce the Dr. Zenzen Queen of Grapes Riesling to the region. A 2023 Riesling from Frey Winery in Ober-Florsheim, southwestern Rheinhessen, will make its global premiere.

ProWine Zero

An innovative zone dedicated to the rising demand for no and low alcohol alternatives, reflecting the evolving preferences of both consumers and industry professionals. First introduced at ProWein 2023 in Düsseldorf, the debut of ProWine Zero in Asia will offer a selection of no and low alcohol wine and spirits that prioritise flavour, craftsmanship, and quality, without compromising on the sophistication that defines the world of wine and spirits.

ProSpirits

Showcasing a special zone exclusively dedicated to the innovative and finest spirits from around the world. Visitors can expect a diverse selection of whisky, Soju, Sake, and Tequila brands reflecting the latest product developments and trends.

Discovery Bar

Another new addition is the Discovery Bar offering visitors a unique tasting journey and one-stop bar-top experience featuring a diverse array of beer, cider, cocktails and new-style alcoholic beverages.

Sustainability

This year’s ProWine Singapore spotlights Sustainability. Exhibitors will feature organic and sustainable wines. In Spain, Valsangiacomo – Viticultores de San Juan, a sixth-generation family-owned winery, produces organic wines from 100% local grapes harvested from non-irrigated plots of 700 metres above sea level. Sierra Norte Winery will showcase its “Winery for Climate Change” initiative. The GRAD No.1 Cooler, a Swedish-designed portable wine cooler, is produced sustainably and combines style and eco-consciousness by running on 100% renewable energy.

Afternoon Party with The Drinks Business Asia

ProWine Singapore 2024 will also host an exclusive afternoon party on 24 April 2024 from 4 pm to 5.30 pm with The Drinks Business Asia to celebrate outstanding sustainable initiatives by wine, beer and spirits companies, focusing on products and practices sold into Asian markets.

ProWine Singapore Awards 2024

The inaugural ProWine Singapore Awards 2024 will be held on 25 April 2024 from 4.30 pm to 6 pm to showcase and honour contributions and achievements within the wine and spirits industry. The Awards will focus on three foundational pillars – Education & Training, Experience & Engagement, and Trade.

Industry innovators and leaders will also be recognised across nine categories including ‘Best Wine & Sprits Education Programme’, ‘Best Emerging Wine & Spirits Talent’, ‘Best No-Lo Beverage List’, ‘Best in Glass – Wine & Spirits List’, and ‘Top 10 Outstanding Wine Importer and Distributor’.

The panel of judges from Singapore and the global community includes Daniel Goh, editor of SpiritedSingapore.com; Edward Ching, who co-hosts a wine segment on lifestyle radio station LOVE97.2; Jessie Khoo-Gan, GM of Dao by Dorsett AMTD Singapore; and Nimmi Malhotra, who contributes to The Drinks Business, CNA, and Sommelier India, amongst others. See the full list here.

Masterclasses and Tastings

This year’s curated line-up of masterclasses are led by Masters of Wine and industry experts with in-depth discussions on evolving consumption trends, distribution strategies, technological advancements, and insightful demonstrations by industry trailblazers. Explore the world of wines and spirits through a carefully curated series of tasting sessions.

Moreover, attendees will gain invaluable insights and access to some of the industry’s top talents, learning about their successful operational strategies in the wine and spirits sector. In alignment with ProWine Zero, those eager to deepen their understanding of the rising sober-curious culture in Southeast Asia can participate in two-panel discussions focusing on the burgeoning no-low alcohol movement.