George Clooney and Academy Award winning French actor Jean Dujardin will appear in Nespresso’s newest advertising campaign entitled ‘What Else?’ from 1 November globally and 11 November 2014 in Singapore at www.nespresso.com/howfar.
George Clooney has been associated with Nespresso for many years, as the coffee and coffee machine brand’s ambassador.
The advertising campaign will feature George Clooney making himself an espresso in a beautiful villa on Lake Como in Italy where he meets his friend Dujardin who is about to help himself to the last Nespresso capsule. Clooney convinces Dujardin to give him the last capsule but only by offering him something in exchange. Just as he is about to enjoy his favourite Volluto Grand Cru, Clooney offers a beautiful lady who approaches him his cup of espresso only to realise he has been tricked from the start.
This campaign was created by a centralised Interpublic Group team based in Paris consisiting of McCann for advertising, MRM/McCann for digital, Weber Shandwick for PR and Futurebrand for brand identity.
