Tastes like Luncheon meat. Looks like luncheon meat. But it’s not meat. It is OmniMeat Luncheon, the plant-based version by Green Monday Group. Green Monday encourages local audiences to adopt a sustainable, flexitarian lifestyle by going meatless once a week, on Mondays.
Two new OmniMeat products have landed in Singapore. OmniMeat Luncheon and OmniMeat Strip are available at restaurants and selected NTUC FairPrice supermarkets. These two products complement the first OminMeat Mince product that was launched in April 2018.
OmniMeat Luncheon is free of cholesterol with no added hormones, antibiotics, and MSG. It is also rich in protein, dietary, fiber, potassium, and calcium. Its firm yet tender meaty texture is created with non-GMO soybean and wheat. Beetroot gives it the natural colour of luncheon meat. It can be eaten with toast, rice and noodles.
OmniMeat Strip is packed with protein and is a source of dietary fibre, potassium, calcium and iron.
OmniMeat Luncheon is available at S$8.80 per pack and OmniMeat Strip at S$6.95 per pack along with OmniMeat Mince at S$6.50 from NTUC Supermarkets. From 15 December, these products will be available in other major supermarkets and Redmart.
In August, PizzaExpress launched the Heura Pollo Forza pizza. Using Green Monday’s Heura plant-based chicken-substitute, this is the plant-based version of the pizzeria’s signature hot chilli chicken classic.
The then-new menu item came as a vegetarian mozzarella pizza priced at S$25++ and Daiya cheese priced at S$28++. As part of Green Monday’s ongoing restaurant engagement programme, partners such as Pizza Express, The Peranakan, or Daily Green. The Peranakan serves a Vegetarian Herua Pongteh with Heura chunks with sautéed onions and fermented beans, mushrooms and carrots.
OmniMeat Luncheon was launched in Hong Kong and Macau with McDonald’s. In Singapore Green Monday Group has partnered Accor Group and local F&B group COLLIN’s. Accor Group’s five hotels in Singapore have included OmniMeat creations in the menus.
Plant-Based dishes Available at Accor Group’s Dining Establishments in Singapore
|Accor Hotel F&B Outlet||OmniMeat Menu Item||Price|
|Raffles Hotel Singapore – Raffles Courtyard||OmniMeat Luncheon Sando||S$22++|
|Fairmont Singapore – Mikuni||A selection of 100% vegan dining options including the |
– OmniMeat Luncheon Sushi or
– OmniMeat Luncheon Udon
|Swissôtel The Stamford – Clove Burgers and Shakers||OmniMeat Luncheon Burger||S$22++|
|Swissôtel Merchant Court – Ellenborough Market Café||OmniMeat Luncheon Tartlet||S$12 nett|
|Mercure Singapore on Stevens – Winestone||OmniMeat Luncheon Tagliatelle Aglio e Olio||S$30++|
OmniMeat options at COLLIN’s
|OmniMeat Luncheon Lasagna||S$16.80++|
|OmniMeat Luncheon Chef Salad||S$12.80++|
Green Common To Open in January 2021
Green Monday will also be opening an over 3,000 sq ft Green Common plant-based concept store and cafe in VivoCity in January 2021. Green Common is currently in nine locations in Hong Kong and two online platforms in Hong Kong and China’s Alibaba’s Tmall Global.