Pop Up Wine has been voted ‘Singapore’s Best Wine Store’ in the Asia Pacific South East Asia Business Awards in 2021 and ‘Best Wine & Champagne Retailer’ in Singapore Business Awards in 2021. The Corporate LiveWire Innovation & Excellence Awards also named Pop Up Wine ‘Wine & Champagne Retailer of the Year 2021’.
The online wine retailer offers same-day delivery daily between 9am and 10pm every day. They pride themselves on daily customer service, including Sundays and public holidays. A real person speaks with you and not a chatbot.
The homegrown brand was first launched eight years ago by husband and wife duo Isadora Noble & David Harker. They now eye Southeast Asia to expand to markets in Vietnam and Cambodia in the next 18 months.
The Southeast Asian wine market is valued at US$20.62 billion, and the wine segment in Southeast Asia is projected to grow by 6.28% from 2023 to 2027.
“Pop Up Wine is looking forward to rolling out in South East Asia whilst continuing to offer our exceptional wines to buyers in our home market of Singapore. We’re confident we can leverage our success in the Singapore market in other parts of South East Asia. Singapore has proven to be a solid logistics hub and base for us to build and expand our digital marketing capability.”Isadora Noble, co-founder of Pop Up Wine.
Late last year, Pop Up Wine launched a wholesale division in Singapore and supplies wine to restaurants and hotels, including the recently opened Pullman Singapore Orchard.
A selection of Pop Up Wine’s champagnes, red and white wines are available at Eden Restaurant in Pullman Singapore Orchard. The variety of labels lets you pair to your liking with the modern Asian cuisine prepared by Executive Chef Nicholas Cheng and his team here.
Wine Enthusiast rates the Chateau Maucoil Chateuneuf-du-Pape Tradition Red 2020 as an outstanding CDP showing powerful and intense redcurrant and cherry fruit flavours, beautifully structured with smooth tannins, cream oak and a long, elegant finish. It is available from Pop Up Wine for S$69.
The Maxime Blin Carte Blanche Brut has a beautiful character. Mature, focused nose combining dried fruits and dried vegetal aromas. This champagne is available on Pop Up Wine at S$67,
Or get the delicious Georges Duboeuf Beaujolais Villages Signature at S$33. Les Vins Georges Duboeuf is one of the largest wine producers in France. The Late Georges Duboeuf was known as ‘le roi du Beaujolais’ or ‘king of Beaujolais’ or sometimes paper du Beaujolais (the pope of Beaujolais). According to Wine Advocate, Georges Duboeuf is the world’s number 1 selling brand of Beaujolais from 2009 to 2013.
P.S.O. Beach Club at Pullman Singapore Orchard serves up 16 different types of Rosés at the alfresco pool deck. Pop Up WIne supplies six.
In January 2021, the company launched a selection of premium whiskies on its website, plus a sister store www.Noblewhisky.com specialising in premium whisky selected by one of Asia’s leading whisky experts.