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ASICS Invites You to Move and See How Sports Uplifts Your Mind & The Nation

ASICS Launches Celebration of Sport Collection In Mid July

ASICS has launched a campaign on Global Running Day on 2 June 2021 inviting you to experience the power of sport. Be part of the first live study into the impact of movement on the mind. Move and see the uplift on your own mind, your city, and your entire nation.

ASICS Mission To Move One Million Minds

The Mind Uplifter uses a combination of facial scanning technology and self-report data collection to capture the impact of sport across 10 emotional and cognitive metrics including confidence, positivity, calm and focus to see how different sports impact how they think and feel.

The data will be used in a live global study. Individual Mind Uplifts from around the world will be captured and visually transformed into a dynamic and interactive world uplift map to quantify the positive impact that sport is having on the collective mood of cities, nations, and the world.

“As we all come to terms with a much-changed world in the wake of the pandemic, the uplifting power of sport is a constant that endures. That’s why our sole ambition is to empower as many people as possible to experience the physical and mental benefits of movement. By taking part in any number of our different events and activities running across the year, you’ll contribute to vital research to help us further understand the uplifting effect of sport. That way we can continue finding new ways to highlight and unlock the benefits for everyone in 2022 and beyond.”

Yasuhito Hirota, the President & COO of ASICS

ASICS has been conducting scientific research alongside world-leading experts in the past six months to explore the impact of sport on the mind among a select group of athletes ahead of the live study’s wider rollout. EMOTIV, a bioinformatics company headquartered in San Francisco, developed the preliminary study with the support of Dr. Brendon Stubbs, an exercise and mental health researcher based at King’s College London. A combination of EEG and self-report data collection was used to prove the positive impact of running on the mind across a number of core cognitive and emotional metrics. Some of these metrics include contentment (14.4% average increase immediately after exercise), energy (9.7%), and relaxation (13.3%) among a sample of 42 elite and everyday athletes.

ASICS photo

The findings have been applied to enable the rollout of the study on a global scale. It will involve 25 different sports.

Initial results from the live study show that basketball (+27% increase in emotional uplift) is currently generating the highest degree of emotional uplift of any sport post-exercise, with fitness classes (+16% increase in emotional uplift) and the most popular sport to date, running (+10% increase in emotional uplift) also among the leading sports so far.

Launched to mark the start of ASICS’ mission to uplift one million minds across the world in 2021, the Mind Uplifter tool enables users to see the impact different sports can have on their mind across 10 emotional and cognitive metrics, using a combination of facial-scanning and self-report data collection.

JOIN THE MOVEMENT

To get involved, and join the world’s first live study into the impact of movement on the mind:

  • GO to minduplifter.asics.com to capture your Mind Uplift.
  • SCAN your face to read your emotional state.
  • ANSWER scientifically developed questions to gauge your brain function.
  • COMPLETE at least 20 minutes of exercise to uplift your mind.
  • REPEAT steps two and three.
  • GET your Mind Uplift results and SHARE them on your social channels.
  • SEE how your results contribute to the World Uplift Map.
ASICS photo
ASICS photo

Share your results on social media using #UpliftingMinds showing how different sports impact your mind in different ways. Encourage others to try this out!

ASICS will host a series of other sporting events across the year to encourage wider participation and demonstrate the power of all sports to uplift the mind.

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