‘Best of Britain’ Widget on Samsung Galaxy to Increase Tourism in Britain

November 2010, London – At a high profile event held beneath the iconic Tower Bridge in November 2010, Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics, David Song, Managing Director of Samsung UK & Ireland and Sandie Dawe, CEO, VisitBritain revealed the joint collaboration to help promote Britain as a compelling destination for tourism before, during and after the London 2012 Olympic and Paralympic Games.

The agreement sets out the commitment to celebrate the Games in Britain and make available fresh information and content provided by VisitBritain to be preloaded on the Samsung Galaxy Tab from December 2010.

The parties will offer ‘best of’ recommendations for trips as well as accommodation and entertainment illustrated with stunning imagery and maps, all available free through a bespoke widget and application designed for the new Samsung Galaxy Tab. It is the latest move by VisitBritain to provide visitors to Britain from around the world with the best possible information about attractions the country has to offer. VisitBritain has already developed a range of social media platforms on Facebook and Twitter while VisitBritain.com, voted the world’s best national tourism organisation website, is available in 21 languages – opening up exclusive access to content for visitors to Britain from around the world.

Samsung, worldwide wireless communications partner of the Olympic Games, has committed to making this content available to all Galaxy Tab customers in the form of an application and ‘Best of Britain’ widget. The same contents will also be available for download on all Samsung smartphones through the Samsung Application Store. By delivering rich, compelling content in this manner, the two organisations hope to engage visitors of all ages – but particularly young people – to encourage online and offline participation in the Games and give a major boost to efforts to create a tourism legacy post 2012.

Seb Coe, Chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games said: “The London 2012 Games will be a fantastic way to showcase the best this country has to offer – to the spectators, tourists, athletes and media alike. Now visitors will have a chance to find out the best things to do and see in Britain, making sure their experience during the London 2012 Games is the best it can be.”

Secretary of State for Media, Culture and Sport, Jeremy Hunt, commented, “The London 2012 Games provide a fantastic opportunity to boost UK tourism and stimulate lasting economic growth. The Government is investing around £50 million in tourism marketing, and challenging industry to match that to create a £100 million marketing fund to capitalise on 2012 and beyond. This partnership between VisitBritain and Samsung is a great example of what can be achieved when the public and private sectors come together. The UK has one of the most vibrant and varied tourism offers in the world and innovative ideas like this, along with our new marketing fund, will help to encourage more visitors to our shores.”

Sandie Dawe, CEO VisitBritain added, “This exciting partnership with Samsung is about creating an increase in tourism in Britain in the run-up to the London 2012 Games and after. VisitBritain believes that by sharing stunning images, video and information that shows Britain at its best we will encourage people in growing markets around the world – and particularly younger travellers – to visit. We hope that tourists who consult the Samsung-VisitBritain app will be inspired to explore the whole of the UK.’’

Reflecting on today’s announcement, Mr. Kwon of Samsung Electronics offered: “Samsung is committed to Britain and London 2012. Customers can look forward to consuming exclusive content from VisitBritain on the Galaxy Tab and we hope this combination of great content on a great wireless device will enrich the experience for all of us.”

More about the Samsung GALAXY Tab

The Samsung GALAXY Tab brings together all of Samsung’s leading innovations to provide users with more capabilities while on the move. You are able to experience PC-like web-browsing and enjoy all forms of multimedia content on the perfectly sized 7-inch display, wherever you go. Moreover, you can continuously communicate via e-mail, voice and video call, SMS/MMS or social network with the optimized user interface.

“Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. There is a new and emerging consumer demand that Samsung can satisfy since mobile is in our DNA. This demand continues to grow and develop as users tap its limitless potential,” said JK Shin, President and Head of Mobile Communications Business, Samsung Electronics. “The Samsung GALAXY Tab has been designed to enable consumers to maximize their online experience wherever that may be. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”

A new concept of mobility for media

As a new category of device, the Samsung GALAXY Tab brings a wealth of mobile experiences. Its striking 7” TFT-LCD display delivers exciting mobile experience for watching films, viewing pictures, e-reading or sharing documents. In design, its light (380g) build provides perfect portability, with its svelte dimensions making it easy to grip and use. Supporting the latest Adobe Flash Player 10.1, the Samsung GALAXY Tab fully supports swift, seamless viewing of every single page of the web.

The ‘Readers Hub’, Samsung’s unique e-reading application, provides easy access to a vast digital library – from classical literature to the latest bestsellers and reference materials. At the same time, Samsung unveils ‘Media Hub’, a gateway to a world of films and videos, and ‘Music Hub’, an application giving access to a wide range of music tunes.

The Samsung GALAXY Tab has made rich communication truly mobile; it presents a level of converged technology that moves beyond mobile or PC to an entirely new category. Users have new powers to consume, create and communicate from wherever they are.

Powerful, always-on communication

With 3G HSPA connectivity, 802.11n Wi-Fi, and Bluetooth® 3.0, the Samsung GALAXY Tab enhances users’ mobile communication on a whole new level. Video conferencing and push email on the large 7-inch display make communication more smooth and efficient. For voice telephony, the Samsung GALAXY Tab turns out to be a perfect speakerphone on the desk, or a mobile phone on the move via Bluetooth® headset.

Powered by a Cortex A8 1.0GHz application processor, the Samsung GALAXY Tab is designed to deliver high performance whenever and wherever you are. At the same time, HD video contents are supported by a wide range of multimedia formats (DivX, XviD, MPEG4, H.263, H.264 and more), which maximizes the joy of entertainment.

While the front-facing camera allows face-to-face video telephony over 3G, the rear-facing camera captures still images and video that you can edit, upload and share, all without any hassle. As online content explodes, the Samsung GALAXY Tab is the best portable solution for every lifestyle that needs a constant connection.

Samsung GALAXY Tab (GT-P1000) Product Specifications

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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.

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