Sony Launches 3 New Bloggie HD Cameras at CES 2011

2011 International Consumer Electronic Show

6 January 2011, Las Vegas – Size these days does matter.  Except that nowadays, people prefer smaller equipment as we are very mobile.  People want their cameras, phones and other equipment to fit their pockets or hand bags snugly.

Adding on to the recently launched Bloggie Touch, Sony Electronics Asia Pacific unveiled today in Las Vegas 3 new Bloggie HD Camera models which include features such as full HD 1920 x 1080 MP4 video, 5-megapixel still photo shooting and easy web sharing capabilities as well as 3D technology and dual screen capabilities.  Amongst the 3 new pocket cameras launched is Bloggie™ 3D which is the world’s first HD 3D pocket camera.

“Pocket cameras are getting increasingly popular and we wanted to provide consumers with gadgets that are fun and easy-to-use, while still delivering a high quality product for everyday video and photo solutions,” says Mr. Yosuke Aoki, General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific. “The introduction of the 3D Bloggie™ continues Sony’s innovation in 3D entertainment and adds to the wide range of 3D options and solutions offered by Sony.”

These slim and stylish handy Bloggie HD cameras carry these features across the line:

• Sensitive “Exmor^™” CMOS sensor to achieve high resolution video and crisply-detailed still photos with less grain, even in challenging lighting conditions
• Freestyle shooting & playback to automatically adjust GUI for vertical or horizontal shooting and viewing
• Dual Record to enable photo capture while shooting video
• Auto Focus / Auto Macro to allow auto focus capabilities and Auto Macro to focus sharply on objects as close as four inches away
• 360 Video bundled kit option lets consumers capture everything around them and playback incredible 360-degree footage a quarter at a time on the camera’s LCD
• “Share it Later” function to tag the clips and pictures you want to post for easy upload next time you’re online
• SteadyShot® image stabilization for smoother footage
• Face Detection technology to enhance faces by automatically correcting exposure and white balance, a built-in USB arm for easy charging and uploading to a computer, internal memory, built-in rechargeable battery, embedded Bloggie™ software,
• HDMI^™ output to enjoy content on your HDTV.

Sony’s Bloggie™ brand welcomes three models that each brings distinct value to the category.  The world’s first HD 3D pocket camera, the Bloggie™ 3D (MHS-FS3) is an innovative model with two lenses, two image sensors, stereo microphone and built-in LED light to capture incredible 3D or 2D video and photos.  This content can be played back in 3D without glasses on the camera’s 2.4-inch LCD screen or utilizing 3D glasses on any 3D capable HDTV like Sony’s new BRAVIA KDL-HX820 also announced today.

The portable HD camera lineup also offers a dual-screen option dubbed Bloggie™ Duo (MHS-FS2).  The slim camera features two vibrant LCD screens – 2.7-inch on the back and 2.0-inch on the front under the lens – for fun new ways to capture yourself and others in full HD video or 5.1 megapixel photos.  The Bloggie™ Duo has a built-in LED light and comes in four fashionable colors — violet, green, pink, and white.

An entry model completes the trio of Bloggie™ introductions, offering on-the-go video lovers a smart, pocket device at a low price point.  The MHS-FS1 sports an ultra compact, lightweight design, with a large 2.7-inch LCD screen, and comes in black and white.

Click SONY Bloggie Specification Sheet for the product specifications.

Simple Online Sharing

With the included Bloggie™ software for Mac and Windows, it’s never been easier to share videos and photos online. You can even become the next Internet sensation with integrated support for Facebook^®, YouTube^™, Flickr^®, and Picasa Web Albums^™.  BRAVIA support will be added later this year, providing even more viewing options.

The new MHS-FS1 and MHS-FS2, both with 4GB of internal memory, will be available from March 2011, and the new MHS-FS3 with 8GB of internal memory will be available from April 2011 in selected Asia Pacific countries.