Accor has inked a new distribution partnership with Traveloka, in an announcement held on 4 April 2022 at Raffles Jakarta in the presence of Mr. Garth Simmons, Accor’s CEO Southeast Asia, Japan & South Korea and Mr Alfan Hendro, Traveloka’s COO.
The partnership will enable guests to access Accor properties in 13 countries on Traveloka’s platform. This is expected to further grow as Traveloka develops its international business into Europe, where Accor is the leading hotel group.
“Accor is the largest international operator of hotels in Southeast Asia with close to 380 hotels and, with international travel resuming at an incredible pace this year, we believe this is the perfect time to launch our distribution partnership with Traveloka, as they will be a key distributor and partner to support our growing pace across Indonesia and drive outbound travellers to other markets in Southeast Asia and beyond. This partnership will allow us to increase the value proposition for our guests across the region, allowing great booking options and flexibility for avid travellers. We believe Traveloka is our ideal partner to strengthen our visibility on the Indonesian market thanks to our complementary expertise in lifestyle and travel.”Kerry Healy, Chief Commercial Officer, Accor Southeast Asia, Japan & South Korea
The partnership will also be supported with dedicated marketing initiatives such as In-app Exposure, Traveloka LIVE and social media collaborations which will help drive travel recovery across Southeast Asia. Through this distribution platform, travellers will be able to book a wide selection of Accor hotels with access to real-time availability, competitive offers, dedicated mobile rates as well as ease of payment for any transactions completed on the app.
“With its extensive and diverse accommodation network, we are thrilled to welcome Accor into our comprehensive portfolio of offerings, bringing convenience even closer to our customers. Our strategic partnership with Accor will continue to cement Traveloka’s commitment in providing the best, seamless travel experience for our customers and accelerate stronger business growth in Southeast Asia. As a lifestyle superapp, we are revolutionizing lifestyle services for millions of consumers, redefining how they live, play, and discover new adventures in their very own backyards and across the world.”Alfan Hendro, Chief Operating Officer of Traveloka
The Traveloka app has been downloaded over 100 million times and boasts over 40 million monthly active users as of January 2022. Traveloka is in its 10th year since its inception and has been providing access for users to discover and purchase a wide range of transportation, accommodation, lifestyle activities and financial services products.
Accor’s network in Southeast Asia is set to surpass 500 properties by 2024. It is a world-leading hospitality group that consists of over 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.