United Airlines employees will be wearing exclusively produced pink uniform items and accessories in the month of October as part of the airline’s Pink Programme. This programme was first introduced in 2009. United Airlines Pink Programme has raised more than US$100,000 for breast cancer awareness. This amount can supply nearly 400 mammograms to under-insured or uninsured women. Proceeds of this year’s Pink Programme benefits A Silver Lining Foundation, Cancer Institute of New Jersey, Denver Health Foundation, Living Beyond Breast Cancer, Run for the Cure Foundation, Sisters Network, The Rose and Women’s Cancer Resource Centre.