Aloft Hotels launches 100 Days of Music, a global music initiative featuring 100 intimate and exclusive artist performances at 100 Aloft hotels over the next 100 days. It debuts tonight with a special performance by Better Than Ezra at Aloft Brooklyn and The Feeling at Aloft London Excel.
Later this week on 25 Setpember, JotDog performs at Aloft Cancun. A showcase of 10 finalists from Asia’s Project Aloft Star, amplified by MTV will be held at Aloft Kuala Lumpur, of which five will be performing and another five at Aloft Bengaluru Cessna Business Park on 26 September.
Between now and the end of the year, up and coming bands will perform at all of Aloft’s destinations as the hotel group counts down to its 100th hotel opening.
