Mandarin Orchard Singapore will be rebranded as Hilton Singapore Orchard after undergoing refurbishments to align with the Hilton brand standards and also to create additional areas to cater to business and meetings, incentives, conferences and exhibitions.
The refurbished property will feature 1.080 rooms and five restaurants and bars including an all-day dining restaurant. The hotel will return the signature restaurants of Mandarin Orchard Singapore as well as introducing new concepts. Its mice facilities will span a total of 3,765 square metres which includes three ballrooms.
The first phase of rebranding works scheduled to commence in 2Q 2020 will include phased renovation of Main Tower guestrooms, refurbishment of the Main Tower Level 1 lobby area, creation of new meeting spaces on level 5. The second phase is scheduled for 4Q 2020 and will include phased renovation of Orchard Wing guestrooms, creation of club lounge and gym on Orchard Wing level 6 and creation of new spaces for food and beverage outlets and lobby facilities on level 5.
Re-branding works will be conducted in phases and is scheduled to commence in Q2 2020 to capitalise on the weak operating environment due to COVID-19. The rebranding works are expected to complete by end of 2021. No reopening date is available at this time yet.
The rebranding to Hilton Singapore Orchard will allow the hotel property to tap on Hilton’s brand recognition and marketing, enhancing its competitive positioning alongside other upscale hotels along Orchard Road. The hotel will also stand to benefit from Hilton’s strong global distribution network, allowing it to tap into the higher-yielding luxury market for both leisure and corporate segments with the brand’s pipeline of global key accounts and established partnerships with global travel companies. The property will be the largest Hilton hotel in Asia Pacific when it relaunches in 2020 and will also be able to expand its reach to over 100 million members worldwide through the Hilton Honours guest loyalty programme. The addition of new meeting spaces will allow the property to cater to the growing demand for MICE events.