PARKROYAL at Kitchener to rebrand to Novotel Singapore on Kitchener

The 543-key PARKROYAL at Kitchener Road will be rebranded to Novotel Singapore on Kitchener before opening its doors on 1 November 2023. This is Accor’s largest single-asset hotel transaction in Singapore after signing an agreement with Accor’s long-standing partner Worldwide Hotels Group, the largest hotel operator in Singapore in terms of rooms. Worldwide Hotels Group is the owner of Hotel 81 in Singapore.

In July this year, property group UOL signed an agreement with an entity of Worldwide Hotels Group to sell PARKROYAL on Kitchener Road for S$525 million.

Accor has an existing strong partnership with Worldwide Hotels Group, as evidenced by the latter’s successful management of ibis Styles Brisbane in Australia and ibis Budget Osaka Umeda in Japan. 

The hotel is conveniently located in Little India, a vibrant retail and residential area, near City Square Mall and Mustafa Centre. It is five-minutes walk from the Farrer Park MRT Station, a 10-minute drive from the central business district and a 20-minute drive from Changi Airport.

The property went through a full-scale refurbishment in 2020. It will feature a combination of intuitive design, modular room layouts, and spacious accommodations, ranging from 28 to 78sqm. Other amenities include an all-day dining restaurant, swimming pool, executive and hospitality lounges, a gym and retail shops.

“We are delighted to introduce Novotel Singapore on Kitchener as a milestone achievement in our ongoing partnership with Worldwide Hotels Group, a property that emphasizes our shared commitment to exceptional guest experiences. This signing is a significant step for Accor as we continue to elevate hospitality standards to provide our guests with genuine hospitality and premium comfort.” 

Garth Simmons, Chief Executive Officer for Accor’s Premium, Midscale & Economy Division in Asia
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