Singapore Airlines and Tourism Malaysia will collaborate to boost inbound traffic into Malaysia. Both parties signed a two year partnership Marketing Collaboration Memorandum at ITB Berlin on 9 March 2016. The partnership will take effect from 1 April this year.
Both parties will jointly explore and implement activities such as advertising and promotional campaigns and familiarisation programmes for trade and media to promote tourist traffic to Malaysia through Singapore from 14 key inbound markets serviced by Singapore Airlines and SilkAir.
Tourism Malaysia’s key inbound markets include United Kingdom, Germany, Spain, Russia, Italy, Switzerland, Denmark, USA, Brazil, India, South Africa, China, Australia and New Zealand.
