Ferrari F12berlinetta Interior

Ferrari: The World’s Most Powerful Brand – Brand Finance

Ferrari F12berlinetta - Display at The Shoppes at Marina Bay Sands
Ferrari F12berlinetta Display at The Shoppes at Marina Bay Sands

21 February 2013, Singapore – Brand valuation expert Brand Finance has ranked Ferrari the number one spot as the top five most powerful brands this year ahead of Google, Coca-Cola, PwC and Hermes on a list of 500 most famous companies globally. The Maranello company’s brand rating takes into account financial metrics such as net margins, average revenue per customer, advertising and marketing spend and qualitative parameters including brand affection and loyalty.

“Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them,” commented Ferrari Chairman Luca di Montezemolo.

Ferrari F12berlinetta Interior
Ferrari F12berlinetta Interior



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Middle aged curious individual trying to find a balance in keeping healthy and finding joy keeping fit. Because trying new food and drink is part of the work.


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