10 December 2012, Singapore – Pirelli has launched its Steve McCurry photographed 2013 Calendar in Rio de Janeiro on 27 November 2012. 34 colourful images bound together in a calendar-book with 23 portraits of actresses and models, nine images depicting bits and pieces of daily life and two entirely composed of graffiti and murals. 11 models, and actresses and singers featured include Brazillians Isabeli Fontana, Adriana Lima, Actress Sonia Braga and singer Marisa Monte; Italian-Egyptian actress Elisa Sednaoui, Czech Model Petra Nemcova, Tunisian model Hanaa Ben Abdesselem, Ethopian model Liya Kebede and American models Karlie Kloss, Kyleigh Kuhn and Summer Rayne Oakes.
“I tried to portray Brazil, its landscape, its economy and its culture, along with the human element” said McCurry. “This was the story I wanted to tell through my lens. For me photography is an important expressive means to tell large and small stories of daily life.” In the background, Rio is bustling with life, with its historic quarters like Lapa and Santa Teresa, its favelas, its bars and nightclubs, its markets, dance centers and gyms, its schools and bus stops. The city appears at its most authentic, very different from the usual stereotypes. “I walked a lot through the streets, looking at all these moments of daily life and taking lots and lots of pictures,” said McCurry. “I look for the moment of passage, when the image reveals a bit of tension.”