Sloggi showcased its fourth eco-friendly collection, Love Cafe, made of recycled coffee ground fabric in Orchard Road yesterday. Voluptuous models clad in sloggi lingerie stopped traffic in Singapore’s main shopping district during the day.
Made of Sensitive Fabric, the sloggi ‘walk the talk’ showcased Reuse, Recycle and Reduce on Singapore’s first mobile fashion runway. The stage recycles its mobile runway that only unfolds when the models strut down green carpets that are rolled out simultaneously. These short carpets are placed in tandem to create a simple moving stage. Models strut down the runway with bicycles to demonstrate sloggi’s support in reducing carbon emission.
The public could also pledge their commitments via social media #sloggithinkgreen or pen them down on green balloons that were distributed.
The last time there was so much hype was during the opening of Abercrombie and Fitch where topless hunks from around the world stood outside the new store.
