Asia Pacific Breweries Singapore Celebrate Chinese New Year 2013

APBS Chinese New Year 2013 (Photo credit: APB Singapore)

23 January 2013, Singapore – Asia Pacific Breweries Singapore (APBS) ushers in the year of the snake with a string of activities  for its brands Tiger Beer, Guinness and ABC Stout

Fund Raising for the Kreta Ayer Foundation

Running the Meal and Grocery Programme since 2007, APBS has organised the Cookies for Charity programme selling almond cookies packed by the elderly folks from Kreta Ayer-Kim Seng Community.  They are available for sale at the Chinatown Pavilion at Banda Street till 9 February 2013 between 11am to 11pm at S$10.  Personalities Irene Ang and Rosslyn Lee will be making a special guest appearance on 26 January 2013 to sell the almond cookies while APBS will be organising its annual charity dinner for the senior citizens in the constituency on 28 January 2013 where APBS staff will serve as hosts to the elderly community.


Tiger Time

Tiger Beer Chinese New Year 2013 Bottles

Tiger is “Ushering in Prosperity Together for the New Year” with a series of promotions and roadshows. Coffee shops and dining outlets islandwide are offering a total of S$999,999 worth of prizes including “ang pows”, playing cards and auspicious trinkets.  Limited edition 330ml Chinese New Year pint bottle are also redeemable by submitting the Tiger Beer crown liners bearing the shape of a bottle.

Tiger Beer roadshows have started since 9 January 2013 at coffee shops and hawker centres island wide and will run for a month.  Look out for the “Grab the Cash” contests.

Stock up the beer in your home for guests during the festive season with Tiger Beer’s 24-can pack that comes with Tiger Beer Prosperity collectibles by RISIS (Jin, Yin and Cai) at major supermarkets, available till 9 February 2013.  The last of the collectibles “Bao” will only be available at roadshows from 26 January 2013 to 8 February 2013.


Guinness & ABC treats

Guinness Chinese New Year Promotion
Collect the Guinness Foreign Extra Stout bottle crown liners bearing the harp logo at participating coffee shops and dining outlets and receive a free Fragrance gift voucher that lets you redeem 350g of bak kwa or meat floss at Fragrance Foodstuff outlets.    The 8-can pack of Guinness Foreign Stout is now available as a limited edition 10 pack from major supermarkets.

ABC Extra Stout lets you enjoy S$1 off your next purchase with every two ABC Extra Stout crown liners featuring the ABC logo.  The ABC Extra Stout Lion Dance will be performed at road shows by the winner of the 2012 ABC Extra Stout Lion Dance Festival – Wei Jin Dragon and Lion Dance Association.


Photos credit: APB Singapore


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