The Macallan has launched a new range of age-statement whiskies in The Macallan Colour Collection, celebrating the brand’s commitment to natural colour and reflecting the influence of sherry seasoning.
The global travel retail exclusive collection features a new visual identity inspired by the brand’s rich heritage and spiritual home, The Macallan Estate, highlighting its intrinsic connection to nature. It was also created in collaboration with visionary US graphic designer David Carson, who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan’s sherry-seasoned oak casks are crafted.
There are five age statement single malt Scotch whiskies – from the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old. Crafted to The Macallan Whisky Mastery Team’s exacting specifications, these sherry seasoned oak casks are shipped to Scotland, filled with The Macallan’s signature rich and fruity new make spirit.
A dedicated Southeast Asia exclusive Changi 1st pop-up for The Macallan Colour Collection will be launched from 1 September to 18 October 2023 at Changi Airport’s Departure Hall Terminal 3, featuring an interactive augmented reality (AR) experience to engage consumers and enable them to discover more about the collection. Personalised bottles for gifting will be available exclusively at this pop-up.
The RSP for each whisky in the collection is as follows:
- The Macallan Colour Collection 12 Years Old – S$109
- The Macallan Colour Collection 15 Years Old – S$224
- The Macallan Colour Collection 18 Years Old – S$475
- The Macallan Colour Collection 21 Years Old – S$1,485
- The Macallan Colour Collection 30 Years Old – S$6,000