Guinness Introduces Limited Edition Bak Kwas this Chinese New Year

Chinese New Year Decorations |

Guinness With Fragrance Bak KwaJanuary 2011, Singapore – With Chinese New Year approaching, families are stocking up their homes with the Chinese New Year goodies and preparing for the coming of Spring and the year of the Rabbit.  Guinness and Fragrance have both collaborated to come up with the Guinness marinated Bak Kwa as a gift with purchase of 2 packs of Guinness Chinese New Year 10s pack.  You get 2 cans free when you purchase 8 cans.  32 bottles of Guinness and 18 different types of Chinese herbs have been used to marinate every 50 kg of Bak Kwa made at Fragrance in Woolands.

Limited Edition Guinness marinated Bak Kwa by Fragrance Foodstuff
Limited Edition Guinness marinated Bak Kwa by Fragrance Foodstuff

In traditional Chinese Culture, the Lichun which means beginning of spring, marks the celebration of the Chinese New Year.  In honour of this auspicious occasion, Guinness has chosen to mark the reunion celebration between friends with a limited edition premium peach blossom shaped gift pack, symbolising growth, prosperity and long life.   The pack of six cans of Guinness Foreign Extra Stout transforms into a season serving tray. It also comes with a 20% discount voucher for Fragrance’s sliced tender Bak Kwa (not the Guinness Flavoured variant).

Other giveaways by Guinness:

1 set of Guinness coasters will be given for every 2 packs of Guinness Foreign Extra Stout 6s pack purchased.  Redemption of the Guinness Flavoured Bak Kwas and Guinness coasters are only available when APB promoters are in store when Guinness is purchased.  Available whilst stocks last at selected retailers for a limited time at:  NTUC FairPrice, Carrefour, Cold Storage, Shop N Save, Giant, Sheng Siong and Prime.


  1. Pingback: Tweets that mention Guinness Chinese New Year Promotion in Singapore | SUPERADRIANME --

  2. Hi, I was at Cold Storage United Square yesterday afternoon (23rd Jan) and purchased 2 packs of Guinness Chinese New Year 10s pack. There was a APB promoter there and when I asked him if there is any promotion, he said none. Am I missing something?

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